### **Overview** Ola Electric Mobility Ltd. is India’s leading vertically integrated electric vehicle (EV) manufacturer, specializing in electric two-wheelers and expanding rapidly into adjacent domains including battery technology, energy storage, and intelligent mobility platforms. The company has evolved from a scooter-focused startup to a comprehensive platform company, leveraging domestic innovation, in-house R&D, and a direct-to-consumer (D2C) ecosystem to build a sustainable competitive advantage. Ola Electric became the first publicly listed electric two-wheeler OEM in India and is a pioneer in indigenous EV innovation. With major manufacturing facilities in Krishnagiri (Tamil Nadu) and R&D centers in India, the UK, and the US, Ola is shaping India’s EV and energy infrastructure landscape through its “India Inside” strategy. --- ### **Recent Strategic Developments (Oct 2025)** #### **1. Launch of Hyperservice – Open EV Service Infrastructure** - Introduced **Hyperservice**, an open service network connecting Ola-certified independent mechanics across India with its supply chain. - Enables **any mechanic to self-train and become Ola-certified**, promoting upskilling in EV technology and creating income opportunities nationwide. - Aims to disrupt traditional dealer-dependent models and reduce vehicle downtime through rapid, localized service. - Evolving into **Hypercare**, offering same-day resolution for most basic issues using predictive diagnostics. #### **2. Entry into Residential Energy Storage: Launch of Ola शक्ति (Shakti)** - Unveiled **Ola शक्ति**, India’s **first domestically designed, engineered, and manufactured** residential Battery Energy Storage System (BESS), entering the ₹1 lakh crore BESS market (projected to exceed ₹3 lakh crore by 2030). - Available in **1.5 kWh, 3 kWh, 5.2 kWh, and 9.1 kWh variants**, starting at **₹29,999** for the first 10,000 units (₹999 reservation). - Powered entirely by Ola’s **indigenous 4680 Bharat Cell**, developed at the Ola Gigafactory. - Expected to drive **annual BESS demand of 5 GWh**, surpassing automotive battery needs in the medium term. - No additional CAPEX or R&D required, leveraging existing Gigafactory infrastructure, dry-electrode coating technology, and PAN India distribution. #### **3. Accelerating Energy Ecosystem Vision** - Ola शक्ति marks a strategic expansion beyond mobility into **India’s broader clean energy ecosystem**. - Future grid-scale BESS, home inverters (e.g., **PowerPod**, ₹9,999), and battery swapping services (BSS) to be built on the same 4680 Bharat Cell platform. - Positions Ola as a vertically integrated **clean energy technology company**, not just an EV OEM. --- ### **Business Model & Core Strategic Pillars** | **Pillar** | **Details** | |-----------|-------------| | **Vertical Integration** | Develops and manufactures in-house: battery cells, motors, frames, software (MoveOS), EV components, and BMS. Controls full tech stack—only major OEM doing so in India. | | **Technology Leadership** | Proprietary innovations: **4680 Bharat Cell**, **MoveOS**, **brake-by-wire**, **rare-earth-free motors**, and **in-house ABS**. Holds **222 patents** (as of June 2025), with 460 filed across Ola Group. | | **Direct-to-Consumer (D2C) Model** | Eliminates intermediaries; controls customer journey—sales, financing, delivery, service, and upgrades. Supports **over 4,000 touchpoints** (sales + service), the **largest EV retail network in India**. | | **"India Inside" Strategy** | Focus on domestic innovation in **batteries, software, and after-sales** to build scalable, open, and defensible Indian platforms competitive globally. | --- ### **Innovation & Product Development** #### **Gen 3 Platform Advancements (FY25–26)** - 20% higher peak power, 20% more range, 11% cost reduction vs. Gen 2. - Features **brake-by-wire**, **dual-channel ABS**, **flat cable architecture**, and **integrated Motor Control Units (MCU)**. - Enables **software-defined differentiation** across segments—reduces hardware dependency and accelerates time-to-market. - Now accounts for **~80% of scooter sales**, with **lower warranty claims** and **higher margins**. #### **Roadster Electric Motorcycle Series** - Entered India’s **largest two-wheeler segment** (twice the size of scooter market). - **Roadster X launched in Feb 2025**, with deliveries from May 2025. - Features **mid-drive motor**, **chain drive**, **modular batteries (2.5–9.1 kWh)**, top speed of **125 km/h**, and range up to **501 km**. - Offers premium features like **cruise control, reverse mode, geofencing, theft detection, and "Find Your Vehicle"**. - Targeting the **mass-market motorcycle segment (under ₹1.5L on-road)** due to strong **total cost of ownership (TCO)**. #### **Future Products** - **Diamondhead Motorcycle (CY27)**: High-performance model with hub-centered steering, aerospace-grade composites, AR helmet, 0–100 km/h in **2.0 seconds**, under ₹500,000. - **Three-wheelers**: Launching H2 FY26 on S1 platform, sharing electronics, battery, and powertrain. - **Sportster & Arrowhead**: Next-gen motorcycles on Roadster platform, to be rolled out sequentially. - **Entry-level Gig and Z Series**: Targeting students, gig workers, and rural users with prices from **₹39,999**. --- ### **Manufacturing & Operations** #### **Ola Futurefactory (Krishnagiri, TN)** - **Capacity**: 1 million units/year (expandable to 4 million), scalable via **modular lines** reconfigurable in minutes. - **Takt time**: 24 seconds, **>90% automation**, digital twin integration (NVIDIA Omniverse). - Built and operational within **8 months**—a global benchmark. - Produces scooters, motorcycles, motors, battery packs, and frames. #### **Ola Gigafactory – Cell Manufacturing** - Produces **4680 Bharat Cells** using **dry electrode coating** (90% less water, 40% less energy). - **Energy density**: 15% higher than standard; tested for **-10°C to 70°C**, retains 90% capacity after 1,000 cycles. - **Phase 1(a)**: 1.4 GWh (operational as of Q1 FY25). - **Phase 1(b)**: Scaling to **5 GWh by FY27** (₹2,800 crore investment, ₹1,500 cr already deployed). - At **5 GWh**, achieves **free-cash-flow breakeven** and **cheaper than imported cells**. - Enables **in-house cells for all EVs and BESS**, reducing import dependence. --- ### **Technology & Software Ecosystem** #### **MoveOS: The Brain of Ola EVs** - Proprietary operating system with **OTA updates**, **proximity unlock**, **fall detection**, **AR navigation**, and **Hill Descent Control**. - **MoveOS 5** launched across fleet with features: **smartwatch integration**, **SOS alerts**, **live location sharing**. - **MoveOS+** – Premium subscription service with **~70% adoption rate** (on run-rate basis), expected to reach **80–85%**. Delivers **near 100% gross margin**. #### **Proprietary Hardware** - **4680 Bharat Cell** (v1 in vehicles by Navratri 2025; v2 in testing with **10–15% higher energy density**). - **Rare-earth-free motor**: Developed in-house to mitigate HRE supply risks. Ready for Q3 FY26 launch. - **In-house ABS**: Reduces BOM cost to **fraction of ₹3,000–5,000** paid by peers for Bosch/Continental. Enables better control and cost efficiency. --- ### **Market & Financial Performance (FY25–26)** - **Market Share**: #1 in Indian e2W segment with **~30% market share** (340,000+ units in FY25). - **Cumulative Sales**: Over **950,000 EVs** sold. S1 franchise nearing **1 million units**. - **Revenue Drivers**: Gen 3 scooters, Roadster motorcycles, Gen 3 adoption, and growing subscriptions (MoveOS+). - **Distribution Network**: **Over 4,000 touchpoints**, more than half in Tier 3 towns and rural areas. - **Profitability Path**: Auto EBITDA breakeven expected at **<30,000 units/month**, down from 50,000 due to cost optimization, PLI benefits, and Gen 3 efficiency. - **R&D Spend**: ₹320 crore in FY25, focused on 4680 cells, motors, software, and new platforms. --- ### **Strategic Expansion Beyond Mobility** | **Initiative** | **Objective** | |---------------|-------------| | **Battery Energy Storage (Ola शक्ति)** | Tap into ₹3 trillion BESS market by 2030 using Bharat Cells. | | **Battery Innovation Centre (BIC)** | R&D hub for NMC, LFP, and 4680 v2/v3 cells. | | **Giga Campus (2,000-acre EV Hub)** | Integrated manufacturing, R&D, and testing campus in TN. | | **Krutrim AI & NVIDIA Integration** | Leveraging AI for product design, digital twin, and robotics. | | **Ola Financial Services** | Distributes loans and insurance via partners (HDFC, Axis, IDFC); earns commission (2.3% of Q4 FY25 income). |