• Retail expansion strategy: Onida plans to launch 100 exclusive brand outlets over the next two to three years—with 25% to 30% located in Tamil Nadu—while doubling its multi-brand reach in the next three to six months.
• South India growth: The company is targeting nearly 100% growth in South India over the next couple of years, with Tamil Nadu serving as the central hub alongside operations in Andhra Pradesh, Karnataka, and Kerala.
• Core product portfolio: Growth will be driven by core categories such as air conditioners, washing machines, and televisions, supported by the launch of a new 100-inch TV in Chennai.
• Festive demand outlook: Management expects a strong upcoming festive season propelled by first-time and replacement buyers, with Tier-2 and Tier-3 markets driving the largest demand.
• Semiconductor supply chain: The government's ₹1.27 lakh crore allocation for the Indian Semiconductor Mission 2.0 is expected to strengthen domestic component sourcing and manufacturing operations.