### **Overview** OnMobile Global Ltd, headquartered in Bangalore, India, is a leading B2B provider of mobile gaming and digital entertainment solutions. Operating in **69 countries** with **over 127 global customers**—primarily telecom operators—OnMobile serves a vast user base of **over 71.3 million monthly active users**. Since its inception in 2004, the company has evolved into a digital engagement enabler, strategically pivoting toward mobile gaming, gamification, and next-generation telco platforms. --- ### **Core Business Segments & Offerings** #### **1. Mobile Gaming (Primary Growth Driver)** OnMobile’s gaming segment has emerged as the key engine of growth, with over **10.6 million active subscribers** and generating **$1.3 million in monthly subscription revenue** as of March 2025 (up 51% YoY), targeting **$2 million by FY26**. Key platforms include: - **Challenges Arena**: A telco-driven skill-based gaming platform with **6.61 million active users** and deployments across **78 telecom operators**. Features trivia, puzzles, fantasy sports, and social competitions. - **ONMO**: A cloud-native social esports platform offering instant, zero-download gameplay. As of August 2025, serving **4+ million users** across **41+ telecom operators**, with immersive UX and co-play features. - **The Gaming Platform (TGP)**: A unified, modular, telco-branded ecosystem integrating casual games, cloud gaming, esports, lifestyle content, and rewards. Evolving into a **Telco-Led Interactive App Store**, aimed at boosting ARPU and retention. Monetization models span **subscriptions, in-app purchases, advertising, platform licensing, and real-money gaming**, with a focus on increasing Customer Lifetime Value (LTV). --- #### **2. Digital Entertainment (Tones, Videos, Contests, Infotainment)** Despite headwinds in legacy services, OnMobile continues to optimize and modernize its digital entertainment portfolio. - **Tones (Ringback Tones - RBT)**: - Serves **58 million+ subscribers** across **31 live telecom partners**. - Innovating with **AI-generated personalized RBTs**, VoLTE-enabled services via in-house **IMS Application Server**, and bundling with telco tariff plans. - Developing a **lightweight, multi-tenant, cloud-native RBT platform** to lower costs and improve agility for small- and mid-sized operators. - **Infotainment & Content Services**: - Offers **videos, news, contests, sports, and kids’ content**, delivered via a **single aggregator platform**. - Launched a **premium news & magazine aggregatio**n platform with AI personalization, integrated with telco billing systems. - **Contests & Videos** drive engagement through reward-based, interactive formats with localized content. - **O-Cade**: A subscription-based mobile gaming platform launched in 2022 with **4.5–4.97 million active subscribers**, operating across **40–42 telecom operators**. --- #### **3. Enterprise Engagement (Buzzmo & Gamize)** OnMobile has extended its reach beyond telcos into enterprise digital engagement via proprietary platforms: - **Buzzmo**: An **AI-powered CPaaS (Communications Platform as a Service)** rebranded from Enterprise Connect. It enables omni-channel messaging (WhatsApp, RCS, SMS) for enterprise clients. - Deployed with **Vodafone Qatar**, supporting over **800 enterprise clients**. - Facilitated **5+ billion engagement transactions in FY25**. - Positioned as a **Customer Engagement Platform** helping telcos compete in the B2B digital space. - **Gamize**: A **low-code, SaaS gamification platform** for brands and enterprises. - Monetizes via **pay-per-use model**. - Used in retail, BFSI, edtech, and telecom, enabling **referrals, streaks, leaderboards, and rewards**. - Generated **INR 2.1 million in FY25** with **1.26 million daily engaged users**. --- ### **Strategic Initiatives & Technological Innovation** - **AI & Automation**: - Embedded AI across operations, including **ad optimization, fraud detection, content creation**, and **anomaly forecasting**. - **OARM (OnMobile Automation and Release Management)** covers **92% of operations**, reducing deployment time and risk. Recognized as **Best ML-Based Automation Tool (2025)**. - AI-assisted development tools delivered **20–70% productivity gains**. - **Cloud & Edge Infrastructure**: - Building a **global gaming infrastructure** with **30+ Points of Presence (POPs)** in emerging markets. - Partnered with **DeOSphere** to deploy a decentralized OS for **edge computing and game streaming**, unlocking new revenue from infrastructure leasing. - Developed **native-like cross-platform apps** using web infrastructure, cutting development effort by **60%**. - **Platform Consolidation & Cost Efficiency**: - Unified backend for gaming platforms, enabling cross-operator gameplay and shared leaderboards. - Achieved **25% lower infrastructure costs** and **40% faster response times** via backend re-architecture. - Reduced **COGS and operational costs** through automation, tech upgrades, and headcount optimization (down from 449 to 350 employees in FY25). --- ### **Market Expansion & Partnerships** - **Dialog Axiata PLC (Sri Lanka)**: Appointed as **Master VAS Aggregator**, managing end-to-end VAS ecosystem (billing, compliance, analytics), allowing Dialog to scale its digital services. - **Vodafone Qatar**: Strategic partner for **Buzzmo**, reinforcing OnMobile’s enterprise engagement capabilities. - **Expanding LATAM Presence**: Re-entered the market with a **Mexico telco launch**, supported by localized platforms and VoLTE-ready RBT services. - **India & Emerging Markets**: Focus on **bundling digital services with tariff plans** and leveraging **operator billing** for frictionless user acquisition.