Page Industries is the company behind every Jockey and Speedo product sold across India and much of the Middle East - it doesn’t just own the rights, it designs, makes, ships, and sells them itself. It began in 1995 when the Genomal family brought the American underwear giant Jockey to Bengaluru under an exclusive licence, and it has spent three decades turning that single permission into a fully integrated apparel machine. The recurring approach is to lock in a global brand for the long term, then build every capability - from knitting fabric to running thousands of its own stores - so that no middleman stands between the company and the customer.
Business segments
A single engine built on a multi-decade licence - one brand contributes the overwhelming majority of sales, while a second swimwear brand is being nurtured on the same manufacturing and distribution backbone.
1. Jockey: the premium innerwear and athleisure engine
A 96%-awareness brand manufactured, distributed, and sold through a company-owned network of over 1,15,000 retail touchpoints - all under an exclusive licence that runs until 2040.
- The licence is the foundation - Page holds the exclusive right to make and sell Jockey products across India and 11 other countries until 2040, an arrangement that began in 1994 and has been extended twice, most recently with the addition of Saudi Arabia, Bahrain, and Kuwait.
- Made mostly in-house - 64% of production comes from the company’s own 16 factories spread across Karnataka, Tamil Nadu, and Odisha, giving it direct control over quality at every stage from raw material to finished garment.
- A store for every customer type - the brand reaches shoppers through roughly 1,15,600 multi-brand outlets, 1,579 Jockey-only Exclusive Brand Stores (including 31 for women and 39 for kids), and 893 points of sale inside large-format retail chains, covering 2,731 cities and towns.
- Online is a fast-growing second front - Jockey sells through its own website and every major Indian e-commerce platform, including quick-commerce players like Swiggy Instamart and Blinkit, with the online channel alone crossing ₹5,000 million in revenue.
- The product range spans the entire household - what started as men’s underwear now covers women’s innerwear, kids’ clothing, socks, thermals, towels, and a full athleisure line of t-shirts, track pants, and yoga wear, all under the same brand name.
2. Speedo: the swimwear bet on a nascent market
The world’s top-selling swimwear brand, brought to India under exclusive licence and sold through 962 stores - a small but deliberate play on rising swimming participation.
- A brand built on competitive credibility - Speedo suits were worn by 60% of all female swimming medallists at the Paris 2024 Olympics, and the brand introduced innovations like the first non-wool suit and chlorine-resistant fabric.
- Distributed on Jockey’s rails - Speedo uses the same multi-channel infrastructure as its larger sibling, with 36 of its own exclusive outlets, a presence in 150-plus cities, and availability on the same e-commerce and quick-commerce platforms.
- The product goes beyond swimsuits - the range includes goggles, caps, training aids, and footwear, with fabrics made from regenerated fishing nets and plastic bottles, appealing to both performance swimmers and environmentally conscious buyers.
- Penetration is still single-digit - Speedo's consumer penetration sits at 5-7% for swimwear and 4-6% for equipment, which the company frames as a long runway in a market it has studied through commissioned Kantar research.
Manufacturing and supply chain
The company runs 16 factories producing over 197 million units a year, with in-house manufacturing acting as the quality benchmark that outsourced partners must match.
- Vertical integration cuts out middlemen - Page knits, dyes, cuts, sews, and packages in its own facilities, which means it controls the cost and quality of fabric, elastic, and labels rather than buying finished goods from third parties.
- Outsourcing is the overflow valve - the share of outside production has risen from under 20% to 36% as the company brings on vetted supply-chain partners, but every one of them must follow the same quality and chemical-safety protocols as Page’s own plants.
- The newest plant is also the largest - a 650,000 sq ft facility in Odisha began commercial production in May 2025, housing men’s innerwear, socks, and elastics manufacturing under one roof, with its own quality lab pursuing national accreditation.
- Sustainability is wired into operations - all factories hold WRAP certification, 100% of Fabric, Elastic, Yarn and Label suppliers are OEKO-Tex certified, the company has achieved zero waste to landfill, and a group captive solar project is expected to cut grid power consumption by 55%.
Group structure and partners
A publicly listed, debt-free company with no subsidiaries - controlled by the founding Genomal family and governed by two long-term licence agreements with global brand owners.
- The Genomal family steers the business - Sunder Genomal moved from Managing Director to Non-Executive Chairman in 2022, while his son Shamir serves as Deputy Managing Director and another son, Rohan, as Non-Executive Director.
- Two licensors, no equity ties - Jockey International (USA) and Speedo International (UK) provide the brands, global design trends, and access to innovations from 40 other Jockey licensees, but Page Industries remains an independent Indian company with no foreign ownership.
- All manufacturing stays in India - even for exports to the Middle East, products are made in Indian factories and shipped from there, with no international plants or offices.