NSE:PAGEIND management interview: Page Industries On Cotton Costs, Price Hikes & FY27 Growth Outlook | Business News | ET Now
ET Now, 2026-05-22. Video: https://www.youtube.com/watch?v=FxXYVNfT8jg
- Pricing and input costs: Page Industries implemented a ~2% price adjustment tied to product upgrades after holding prices steady for nearly four years. Management is monitoring volatile cotton and raw material costs, indicating another price intervention may occur in the latter half of the year if pressures persist.
- Retail store expansion: The company plans to add 150 to 200 exclusive brand outlets (EBOs) in FY27, continuing its historical expansion rate with a focus on store productivity. Growth is increasingly targeting Tier 2 and Tier 3 markets to capture demand from young, aspirational consumers suitable for its affordable premium positioning.
- Category growth momentum: Strong demand in innerwear, athleisure, and swimwear carried from Q4 into early Q1 FY27, driven by light summer product demand, distribution gains, and premiumization. Management expects this growth momentum to sustain throughout FY27 due to substantial headroom for organized players and lower competitive intensity.
- Supply chain efficiency: Investments in an automated replenishment system (ARS) and a shift toward secondary sales have increased demand predictability and reduced channel inventory strain. These ongoing supply chain and in-house manufacturing improvements continue to provide scope for further operational efficiency and margin support.