### **Overview** Peninsula Land Limited is the real estate development arm of the **Ashok Piramal Group**, with over **23 years of experience** in delivering landmark residential, commercial, and retail projects across India. Headquartered in Mumbai and originally incorporated in 1871, the company has evolved from a Mumbai-centric developer to an established, multi-city operator with a strong legacy of urban transformation and innovation. Under the leadership of **Mr. Rajeev A. Piramal (Executive Vice-Chairman & Managing Director)** and **Mr. Nandan A. Piramal (Whole-Time Director)**, Peninsula Land has restructured into a **low-leveraged, performance-driven organisation** with a strategic focus on **sustainability, stakeholder value, and operational excellence**. --- ### **Strategic Focus (2024–2025 and Beyond)** Peninsula Land has pivoted toward two high-growth verticals: 1. **Plotted Developments** – Targeting lifestyle-oriented buyers in emerging micro-markets around Mumbai. 2. **Society Redevelopment Projects** – Focusing on high-value urban redevelopments in Mumbai, particularly in prime neighborhoods with strong connectivity. The company is pursuing a **dual growth strategy**: - **Standalone projects** leveraging its brand and execution strength. - **Joint venture (JV) platforms** with institutional capital to scale operations and de-risk project delivery. --- ### **Key Strategic Initiatives & Developments** #### **1. Strategic Joint Venture Platform (May–Aug 2024 to Aug 2025)** - Peninsula Land formed a **INR 765 crore real estate development platform** in partnership with **Alpha Alternatives Fund Advisors LLP** and **Delta Corp Limited**, a listed entity in the promoter group. - The company contributed **INR 225 crore (29.42%)** as a co-investor and serves as the **exclusive development manager**, entitled to development management fees. - The JV targets plotted developments and redevelopment projects across: - **Mumbai Metropolitan Region (MMR)** - **Alibaug** - **Karjat** - **Pune** - This institutionalized approach reflects strong **investor confidence** and enables access to deeper capital for high-return projects. #### **2. Land Acquisitions & Project Pipeline Expansion (Jul–Aug 2025)** - Acquired **11 acres in Sogaon, Alibaug** and **29 acres in Bhilawale, Karjat**, positioning itself in high-potential micro-markets experiencing rapid infrastructure-led growth. - These locations benefit from: - **Mumbai Trans Harbour Link (Atal Setu)** - **Upcoming Navi Mumbai International Airport** - Improved railway and road connectivity - The acquisitions support the development of **premium, integrated plotted communities** with curated amenities, targeting **NRIs, urban professionals, and second-home buyers**. #### **3. Successful Project Launches (2024–2025)** - **AshokVistas (Pune, Gahunje)** – Launched January 18, 2025. - 125 plots across two phases (68 in Phase 1, 57 in Phase 2). - Over **90% of inventory sold on launch day**, demonstrating robust demand. - Fully MahaRERA registered, ensuring legal transparency. - **AshokVann (Pune)** – Launched in 2023. - 321 plots; second large-scale plotted development in Pune. - Sold out within hours of launch, validating the company’s plotted housing model. - **Peninsula Centre (Gahunje, Pune)** – Commercial project with **over 70% of inventory sold** in FY 2024–25. #### **4. Redevelopment Momentum** - Signed a **development agreement for a society redevelopment project in Worli, Mumbai**. - This project, along with others in the pipeline, is expected to drive **robust revenue recognition over the next 4–5 years**. - The company aims to expand into **select Mumbai localities** with high redevelopment potential and strong lifestyle appeal. --- ### **Operational Strengths** - **Project-Specific Team Structure**: ~200 professionals organized into dedicated, agile project teams, each led by a **Project Head**. This enables **fast-track execution** and ensures **quality control**. - **Execution Track Record**: - Delivered **11.43 million sq. ft.** of real estate projects to date. - **1.68 million sq. ft.** currently under development. - Notable projects: Ashok Towers (Mumbai's first luxury residential tower), Crossroads (Mumbai’s first retail mall), Peninsula Corporate Park (transformational mill redevelopment in Lower Parel). - **Geographic Presence**: Operates across **eight cities in four states** — Mumbai, Pune, Nashik, Bengaluru, Lonavala, Goa, Karjat, and Alibaug. --- ### **Financial & Funding Strategy** - **Strong Capital Raising**: - Raised **INR 100 crore in equity** and secured commitments for **INR 150 crore in Optionally Convertible Debentures (OCDs)** in FY 2024–25. - **Institutional Funding Access**: Leverages **private equity and institutional financing** to fund scalable, high-return projects. - **Low Debt, High Financial Discipline**: - Reduced debt by **over INR 2,200 crore** over five years. - Maintains healthy working capital, focused on **sales collections** and **cash flow optimization**. - **Subsidiaries & Investments**: - 37.51% stake in **PenBrook Capital Advisors** (real estate investment management). - 20.39% in **Hem-Bhattad (AOP)**. - 26% in **SEW Engineering (India) Pvt. Ltd.** (associate). - Subsidiaries include **Peninsula Mega-city Development Pvt. Ltd.**, **Goodhome Realty Limited**, and **Sketch Real Estate Pvt. Ltd.** --- ### **Sustainability & Social Impact** - Revived **handmade paper unit in Satara, Chandrapur**, near Tadoba-Andhari Tiger Reserve. - Operated in collaboration with **Forest Department** and **village Eco-Development Committee**. - Uses **upcycled cotton waste from MTL** as raw material. - Trained **~30 women** in 2023–25; provides livelihood and supports forest conservation. - Regular orders secured, ensuring sustainable operations. --- ### **Key Leadership** - **Mr. Rajeev A. Piramal**: Leads strategy, development, and financial structuring. Instrumental in pioneering Mumbai’s first textile mill redevelopment (Peninsula Corporate Park). - **Mr. Nandan A. Piramal**: Oversees sales, marketing, and operations. Developed marketing tools that enhanced performance across project launches.