1. Domestic large-format store expansion - The company is deploying ₹363.29 crore from fresh issue proceeds across FY2026 to FY2029 to fund Experience Center leases, despite operating subsidiary cash losses of ₹40.43 crore in FY2025. Physical formats drive higher spend, delivering an FY2025 average order value of ₹71,466.62, which is 2.8 times higher than online channels.
2. Issue-funded marketing campaign - From the fresh issue, ₹128.00 crore is allocated across FY2026 to FY2029 for domestic and international digital media, endorsements, and influencer advertising. The spend aims to monetise 1.86 crore annual unique visitors, where repeat customers already contributed 30.80% of gross merchandise value in FY2025.
3. Designer premiumisation and menswear - The company eliminated lower-value product lines under ₹15,000 to focus on high-value designers while scaling menswear gross merchandise value at a 48.76% CAGR between FY2023 and FY2025. This merchandising shift drove average order value up 23.28% to ₹56,106.44 in FY2025, offsetting a decline in total active customers.
4. Overseas diaspora retail rollout - A flagship store is opening in New York City alongside the existing London location to target affluent non-resident Indians, though recent 50.00% US import tariffs pose pricing headwinds. Physical international presence unlocks higher tickets, with the UK store achieving an average order value of ₹110,332.69 in FY2025, 2.28 times its UK online channel.
5. Organized luxury wedding demand - India's branded wedding and occasion wear market is projected to grow at a 16% CAGR to ₹1.12 trillion by FY2030, aided by auspicious wedding dates rising from 54 in FY2025 to 95 in FY2028. The luxury tier is projected to grow fastest at a 25% CAGR, matching the platform's core high-end designer focus.