### **1. Overview & Market Position** Persistent Systems Ltd is a global leader in **digital engineering and enterprise modernization**, with over **35 years of experience** in data, cloud, and AI technologies. The company operates as a **trusted transformation partner** for Fortune 1000 enterprises, independent software vendors (ISVs), and private equity-backed organizations. In the current period (Nov 2025), Persistent has solidified its position as a **Leader in AI-led, platform-driven services**, achieving significant growth and strategic expansion across high-impact sectors. As of October 2025, the company: - Surpassed **$1.4 billion in annualized revenue**, growing at **18.8% YoY**. - Employs over **24,500 professionals** globally, with a strong focus on AI, data engineering, and domain-specific innovation. - Serves more than **350 clients**, including 14 of the top 30 U.S. innovative tech firms, 8 of the top 10 global banks, and 6 of the top 10 healthcare companies. Persistent is recognized as a **Leader and Star Performer** in Everest Group’s 2025 PEAK Matrix® Assessment for Data & AI Services (Mid-Market Enterprises) and named a **Challenger** in Gartner’s 2024 Magic Quadrant for Public Cloud IT Transformation Services. --- ### **2. Core Business & Strategic Pillars** Persistent’s largest business vertical is **software in high-tech and emerging industries**, supported by deep expertise in **Banking, Financial Services & Insurance (BFSI)**, **Healthcare & Life Sciences (HCLS)**, and **Software/Hi-Tech**. The company’s strategy is centered on four interconnected pillars: #### **A. AI for Technology (AI4T)** Focuses on transforming **software development and engineering productivity** using AI: - **SASVA** (Persistent’s flagship **Generative AI platform**) is at the core of modernizing product engineering. - SASVA has evolved to **SASVA 3.0**, now a **self-improving, generative, and deterministic** platform. - SASVA reduces **release cycles by 25–35%**, cuts technical debt, and enhances code quality using **AI-driven planning, dependency analysis, and autonomous agents**. - It operates efficiently on limited GPU infrastructure, reducing scaling costs—ideal for **regulated industries**. - As of Oct 2025, **75 patents** have been filed for SASVA, up from 55 in Q1 FY25. #### **B. AI for Business (AI4B)** Targets **enterprise-wide transformation** of business processes using agentic AI: - Leverages **iAURA**, a suite of **30+ AI agents** for process automation, document intelligence, and data lifecycle management. - Developed domain-specific **agentic workflows** in: - **Banking**: Credit risk, fraud detection, underwriting (e.g., underwriter agent on Salesforce Agentforce). - **Healthcare**: Drug discovery (Pi-AlphaFold, SciMitra), patient management, clinical data analysis (Pi-OmniKG). - **Customer Onboarding & Support**: Agentic automation reduces onboarding time and improves compliance. - iAURA 2.0 enables **automated data pipeline generation** and advanced data quality assessment. #### **C. Platform-Driven Service Model** Persistent has transitioned to a **platform-led, outcome-driven delivery model** anchored by: - **SASVA** – For software engineering and legacy system modernization. - **iAURA** – For AI-powered data transformation and intelligence. - **GenAI Hub** – A scalable, cloud-agnostic platform for deploying enterprise-ready Generative AI solutions. - **XT Studio** – A dedicated **Experience Transformation hub** for co-creating AI-powered, immersive digital experiences. These platforms integrate a **Digital Trust Layer** across all solutions, ensuring **security, compliance, and ethical AI governance**—strengthened through the acquisition of **Arrka** (data privacy platform). #### **D. Ecosystem Orchestration** Persistent operates as an **eco-system orchestrator**, partnering with all major **hyperscalers and technology platforms**: - **AWS Premier Tier Partner (Top 1%)** – Collaborated on Amazon Q, co-built 40 of 42 connectors, named **Lighthouse Partner**. - **Google Cloud Premier Partner** – Early adopter of **Agentspace**; collaborated to launch **GenAI-driven PHM (Population Health Management)**. - **Microsoft** – 32-year partnership; developed **Population Health Management (PHM)** on Azure. - **Salesforce Summit Partner** – Holds over **11,000 certifications**, including **1,000+ in Salesforce AI Associate**. - **Snowflake, Databricks, IBM (watsonx), ServiceNow, UiPath, MuleSoft, OutSystems** – All integrated into co-innovation and solution delivery. Persistent has co-developed **industry-first use cases** and **Go-To-Market (GTM) playbooks** with these partners, offering clients early access to emerging AI and cloud capabilities. --- ### **3. Recent Strategic Wins & Client Engagements (Jul – Oct 2025)** Persistent secured several **high-value, multi-year transformation deals** in Q3–Q4 2025: | **Client** | **Industry** | **Project Scope** | **Key Technologies Used** | |-----------|-------------|-------------------|----------------------------| | **Leading US Financial Services Provider** | BFSI | Legacy system modernization, AI-powered UX, mobile platform re-architecture | SASVA, AI/ML, Responsive Design | | **Major US Wealth Management Firm** | BFSI | Reimagine operations using Gen AI; build GenAI-powered advisor assistant | SASVA, Generative AI, Auto-sandbox environment | | **One of the Largest Non-Profit Health Systems (US)** | HCLS | Modernize clinical imaging apps, improve interoperability, reduce outages | iAURA, Cloud Integration, AI for Data | | **Global Energy Technologies Firm** | Energy | Take over critical grid technology platform; establish offshore R&D center | SASVA, Cloud & AI Infrastructure | | **Fast-Growing Cloud Infra Provider** | Cloud/Hitech | Support transformation into enterprise-grade AI infrastructure provider | SASVA, Cloud Engineering | | **World’s Largest Healthcare Co.** | HCLS | Digital presence modernization, legacy system upgrades, regulatory compliance | XT Studio, UX Engineering, Compliance Platforms | | **Top US-Based Insurance Co.** | Insurance | Automation in claims & policy processing using Gen AI | SASVA, iAURA, Gen AI Automation | | **Major Global Payments Tech Co.** | BFSI | Revamp Enterprise Gateway Services for millisecond response times | Microservices, Real-Time Platforms | These engagements reflect **expanding wallet share** with existing clients and **new customer acquisition** in regulated, high-compliance domains. --- ### **4. Innovation & Technology Development** #### **Experience Transformation (XT) Studio (Launched Oct 2025)** - A **co-innovation hub** in Pune, India, dedicated to reimagining **AI-first user experiences**. - Combines **UX strategy, product engineering, and AI consulting** to design intuitive digital journeys. - Supports rapid prototyping, AI-driven process redesign, and measurable business outcomes. - Hosts collaborative workshops with clients and partners. #### **SASA & iAURA Advancements** - **SASVA 3.0** built *using* SASVA itself—demonstrating **recursive AI capabilities**. - **55+ patents** in data intelligence, AI infrastructure, autonomous agents, and security. - **20 new patents** filed in Q3 FY25. - **On-premise deployment** available for regulated sectors (healthcare, banking). - **Optimized GPU use** lowers TCO for AI scaling. #### **GenAI & Agentic Automation** - Built **ProcessIntel**, using frameworks like **Google Agentspace, Amazon Q, and Salesforce Agentforce**, to reduce process modeling from **weeks to hours**. - **Agentic workflows** in: - **Healthcare**: 150+ instrument types monitored via AWS Bedrock AI agents. - **Banking**: Commercial onboarding optimized using AI, reducing cost and boosting compliance. - **Agentic Reasoning Layer** under development to convert backend logic into dynamic, intelligent workflows. #### **Proprietary IP & Frameworks** - **ExtenSURE.AI**: End-to-end **GenAI-powered product engineering framework**. - **PiCSM**: Prebuilt **cloud-based ServiceNow solution** for rapid IT service management. - **PiPOD**: Internal **AI-driven cloud provisioning platform** reducing cloud sprawl. - **SwiftShift**: GenAI-powered **CRM migration accelerator** (e.g., migrated legacy CRM to Microsoft Dynamics in 1 week). --- ### **5. Strategic Acquisitions & Partnerships** Persistent has strengthened its capabilities through **tuck-in acquisitions**: - **Starfish Associates**: Enhanced **contact center and unified communications** offerings with AI automation. - **Arrka**: Deepened **data privacy, AI governance, and digital trust** capabilities. Key partnerships: - **DigitalOcean**: Secure, scalable **private AI cloud deployments**. - **Anthropic**: Integration of **best-in-class AI models** into enterprise solutions. Internal **AI adoption (Customer Zero)**: - Internal AI assistant **PiBOT** (Azure + OpenAI) provides HR, learning, and service support. - **16,000+ employees trained** in AI tools like GitHub Copilot and Amazon CodeWhisperer. --- ### **6. Geographic & Vertical Expansion** - Strong presence in **North America (80% revenue)**, with growing traction in **Europe and India**. - Expanding **nearshore delivery capabilities** via centers in **Kraków (Poland)** and **Plano/Dallas (TX)** (PE Value Creation Hubs). - Focused on **high-growth sub-verticals**: - Intelligent insurance operations (BFSI) - AI-powered payment platforms (Banking) - Personalized member experiences (Healthcare) - Digital banking for neobanks and credit unions