NSE:PFOCUS management interview: Ram Or Raavan? Namit Malhotra Reveals Which Was More Fascinating For The VFX Team | The Interview
ET Now, 2026-08-14. Video: https://www.youtube.com/watch?v=3W379Iy-jZs
- Ramayana production scope: The epic is being produced as a two-part feature film spanning from Lord Ram's birth to the defeat of Ravan, with character-focused spin-offs to be evaluated after the initial films.
- Global IP positioning: Prime Focus and DNEG are leveraging their VFX capabilities—backed by eight Academy Award wins—to elevate Indian storytelling and present figures like Lord Hanuman on par with major global superhero franchises.
- Project success metrics: Management prioritizes cultural reverence and domestic audience acceptance over chasing box office returns, focusing on faithful adaptations of traditional Indian calendar art and narrative sanctity.
- Brahma AI integration: The studio is deploying its proprietary Brahma AI technology alongside human voice actors and facial performance drivers to achieve natural multi-language lip-syncing for global distribution.