• Gen Z consumption power: In India, Gen Z directly accounts for $200 billion in consumption and influences nearly $600 billion in spending, representing an older demographic up to 27 years old with stable incomes.
• Creator economy growth: Content creation has shifted from a hobby to a viable business sector, where creators prioritize authentic, raw personal storytelling over purely chasing algorithmic metrics.
• Snapchat engagement metrics: India has 377 million Gen Z individuals projected to drive $1 trillion in consumer spending over the next decade, with Snapchat positioning its camera-first interface and short-video formats to facilitate active cultural participation and creator fandom.
• Pidilite influencer strategy: Pidilite has built brand equity by physically engaging 500,000 carpenters annually for Fevicol and selling approximately 1.4 billion units of Fevikwik per year while shifting brand positioning from instant repair to instant creativity.