NSE:PIDILITIND management interview: Ambition Is To Be A Paints Player, Not A Paints Major: Pidilite Mgmt | CNBC TV18
CNBC-TV18, 2026-09-24. Video: https://www.youtube.com/watch?v=VkqCKYHxpkA
- Revenue growth outlook: Pidilite targets a sustainable top-line growth of 14% to 15%, driven by double-digit underlying volume growth reaching into the early teens and an additional 200 to 300 bps contribution from pricing over time.
- Portfolio growth horizons: The company has reached a 50-50 equilibrium between core and pioneering categories, categorizing drivers into Horizon 1 (Roff, Dr. Fixit, advanced packaging), Horizon 2, and Horizon 3 (electronics, Fevicol Shoe Fix, and Roff Neo Pro).
- Grupo Puma venture: A joint venture with Spain's Grupo Puma introduces spray-applied exterior renders that replace plaster, putty, primer, and paint with a 25-year lifespan. The product is priced at a 15% to 20% premium over traditional methods and has commenced with 5 to 6 projects in North India.
- Paints market strategy: The company is positioning itself as a paints player rather than a paints major, avoiding large-scale competitive price battles to focus on portfolio completion and leveraging its direct reach across 45,000 towns and villages.