• Q1 financial performance: Pidilite delivered a 21.3% top-line growth, an EBITDA margin of 26.3%, and underlying volume growth of 11.3%, supported by robust domestic demand, timely price hikes, and savings in scheme expenditures.
• Pricing and rebates: Following a win-win philosophy, the company plans to pass on price rebates to customers in quarters where raw material prices soften, keeping the focus on sustaining underlying volume growth.
• Tile adhesives expansion: With category penetration at only 25% to 30%, the company is driving penetration through field marketing for Roff alongside its newly launched premium joint-venture brand, NeoPro.
• Paints business strategy: Pidilite is currently piloting its paints model in small-town India and will not execute an all-India or urban rollout until its business model and competitive advantage are clearly established.