### **Overview** Pritish Nandy Communications Ltd (PNC) is a pioneering Indian content creation company with over 28 years of experience, transitioning from news production for state-run television to a global digital content powerhouse. Today, PNC is a leading creator of original series and films for international streaming platforms, with a strong reputation for high-quality storytelling tailored for global audiences. The company has successfully adapted to evolving media consumption trends, shifting its strategic focus from theatrical releases and traditional TV to digital streaming, particularly through partnerships with top-tier OTT platforms such as **Netflix** and **Amazon Prime Video**. Its flagship series *Four More Shots Please!*—an International Emmy-nominated show—has cemented PNC’s position as a preferred partner for global studios. --- ### **Recent Highlights (Year Ending Sep 2025)** #### **1. Content Production & Success on Global Platforms** - **The Royals (Netflix):** Launched in the reporting period, this romantic comedy became the **only Indian show to enter Netflix’s Top 100 Most Watched Shows Worldwide**, trending in **58 countries**. - **Ziddi Girls (Amazon Prime Video):** A coming-of-age campus drama that premiered successfully, targeting youth audiences. - **Four More Shots Please! – Season 4:** Filming completed; the Emmy-nominated series is set for a **year-end 2025 release**, reaffirming the brand’s long-term commercial and creative viability. - For the first time, PNC was **actively producing and releasing content simultaneously with both Netflix and Amazon Prime Video**, marking a milestone in its strategic growth. #### **2. Digital-First Strategy & Archive Monetization** - PNC has **fully digitized its entire film archive**, preserving over two decades of content and preventing revenue loss due to technological obsolescence. - Legacy films continue to generate steady income through distribution on **major satellite (e.g., Star TV)** and **streaming platforms (Netflix, Amazon, Disney+Hotstar, Sony LIV, etc.)**, underscoring the value of its IP library. #### **3. Subsidiaries & Diversification** - **PNC Digital Limited:** Acts as a digital content aggregator and distribution intermediary, helping traditional creators transition to streaming platforms. Leverages the PNC brand to expand digital footprint. - **PNC Wellness Limited:** Shut down its physical wellness center **Moksh: The Wellness Place** in Mumbai after 10 years due to rising rents and digital shift. However, it retains strong brand equity and plans to **launch a digital wellness venture** in the future. The subsidiary has also developed proprietary yoga brands for global commercialization. --- ### **Competitive Advantages** - **English-language proficiency:** Enables seamless global storytelling and international collaboration. - **Cost efficiency:** High production value at competitive costs. - **Creative & Technical Talent:** Strong in-house writing, development, and production teams; preferred partner for top Indian creators. - **First-mover advantage:** Early entrant in the global Indian content wave on streaming platforms. --- ### **Market Position & Global Demand** - Rising international demand for Indian-origin content is a key tailwind. PNC benefits from India’s rich storytelling tradition, digital adoption, and government support (e.g., 5G rollout, Ministry of I&B initiatives). - Its content is now available in **over 240 countries**, including award-winning series like *Modern Love Mumbai* and *Four More Shots Please!*. - The pandemic accelerated the shift to digital, boosting viewership and reinforcing PNC’s relevance in the global OTT ecosystem. --- ### **Corporate Evolution & Vision** Founded in **1997**, PNC began as a news content producer for Doordarshan, covering major political events. It evolved with the media landscape: - **1990s–2000s:** Transition to entertainment and satellite TV. - **2000s–2010s:** Expansion into feature films. - **2020 onwards:** Pivot to digital streaming, aligning with internet growth and youth consumption trends. Today, PNC sees itself as a **global storytelling brand**, building sustainable, scalable, and profitable content ventures with long-term vision.