Prime Cable Industries is a project-oriented cable manufacturer that has spent three decades climbing from a small Delhi proprietorship into a technically qualified supplier to India’s power utilities and industrial giants - it was founded in 1997, incorporated in 2008, and listed on the NSE Emerge in 2025. The recurring approach is to qualify for tenders that fewer competitors can touch, then deliver customised, made-to-order cables against those orders rather than chasing volume through retail shelves. That is how a regional maker has turned itself into an approved vendor across 20 states, serving names like Adani, NTPC, and Tata Power without ever selling directly to a household.
Business segments
A single engine - project-oriented wires and cables manufacturing - serving India’s power infrastructure ecosystem through tenders, EPC partnerships, and institutional B2B sales.
1. Wires and cables: the project-qualified supplier to India’s grid
The company wins by being pre-approved where it matters, then making exactly what the project demands - not by competing on the cheapest standard cable.
- Vendor approvals are the real moat - the company is an approved supplier with state transmission and distribution utilities across 20 states, a credential that takes years to build and shuts out new entrants before a tender is even issued. Among small and medium enterprises, only three had an in-house NABL-accredited testing lab as of September 2025, and that lab directly supports the pre-qualification requirements that limit serious competition.
- Made to order, not made to stock - it runs a project-oriented manufacturing model where cables are customised to the technical specifications of each tender, unlike large standardised manufacturers who push mass products. The company deliberately keeps its order book to four to six months so that raw-material price swings do not erode margins on orders booked long ago, passing metal-price changes straight through to customers.
- The product range covers roughly 90% of the Indian cable market by voltage - with over 3,000 SKUs spanning power cables up to 33 kV, control cables, aerial bunched cables for tough terrain, instrumentation cables, and solar DC cables, it can serve generation, transmission, distribution, and industrial consumption from a single catalogue.
- Government gives scale, private clients give speed - in FY26, government and its EPC partners contributed 49% of revenue while private corporates brought 51%, a near-even split that balances long-visibility tenders with faster-paying industrial customers. The win rate on tenders runs at 20% to 30%, and the unexecuted order book stood at ₹191 crore by end-May 2026, enough to keep the plants busy for four to six months.
Group structure and partners
A standalone public company with no subsidiaries or joint ventures, run by the founding family alongside independent directors with deep regulatory and banking experience.
- Single-entity structure - Prime Cable Industries Limited operates as one standalone company with no subsidiaries, joint ventures, or separate business lines. It was incorporated as R C Cable Private Limited in 2008, renamed in 2019, converted to a public company in 2024, and listed in 2025.
- Founder-led with next-generation involvement - Managing Director Purshotam Singla brings over 28 years of industry experience, while Whole-Time Directors Nikunj Singla and Naman Singla each have over six years and are also co-founders of 3Dexter Education Private Limited, a separate venture. Promoter and Non-Executive Director Shreya Jhalani Singla oversees administration and HR.
- Independent oversight from seasoned professionals - Non-Executive Independent Director Brahm Datt Verma is a former central excise and CBI officer with over 41 years in legal, taxation, and insolvency matters, and Vinay Kumar Khanna brings over 36 years of banking experience from Punjab National Bank.