Prizor Viztech is an Indian manufacturer that makes the cameras watching India - it designs and builds its own CCTV systems, from the circuit board to the finished device, under the brand philosophy “India Dekh Reha Hai” (India is watching). Founded in 2017 as a private company and listed in 2024, it started by trading and assembling cameras before shifting decisively to full-scale manufacturing in its own Gandhinagar factory in 2025. The recurring approach is vertical integration: the company keeps moving upstream to own more of the production process, so it controls quality, cuts out import dependence, and builds a cost advantage that feeds a fast-growing dealer network across small-town India. # Business segments Two engines under one brand - a vertically integrated surveillance factory that is the company’s core, and a smaller display business that rides the same distribution network using third-party manufacturing. ## 1. CCTV cameras and surveillance: the factory that builds India’s eyes **Prizor makes its own cameras from the printed circuit board up, in a single Gandhinagar plant that can produce 16,000 units a day - a shift from assembling other people’s parts to manufacturing its own.** - **From PCB to finished camera under one roof** - the Gandhinagar facility houses SMT (surface-mount technology) lines that produce PCBs in-house, moulding machines that make the plastic camera bodies, and laser machines for branding, so the company does not need to buy these components from outside suppliers. - **Capacity built for scale** - the plant runs two assembly lines with a combined capacity of 16 lakh (1.6 million) CCTV cameras per year, expandable to 40 lakh units, while the SMT line alone can produce 50 lakh PCB units annually. - **A full range for every buyer** - the product line spans basic analog cameras, IP cameras, AI-enabled models with facial recognition and number-plate detection, 4G stand-alone cameras, and the recording devices (NVRs and DVRs) that store the footage, so the same brand covers a small shop and a city-wide surveillance project. - **Certified to sell where others cannot** - the company holds a BIS licence for CCTV cameras and, in 2026, received BIS-ER Certification through government-accredited labs, at a time when enforcement is barring non-certified foreign brands from the Indian market. - **An indigenous chip in the pipeline** - Prizor has an exclusive deal with IndieSemic to validate and integrate India’s first home-grown CCTV-specific system-on-chip (the ISC-S2-PZ) into its cameras, with a commitment to buy 50 lakh units a year once the chip is ready, which would replace imported processors with an Indian one. ## 2. Display products: a branded add-on made by others **LED TVs, monitors and touch panels sold under the Prizor name - manufactured by third-party OEMs, not in the company’s own factory, and reaching the same dealers who sell the cameras.** - **A brand extension, not a manufacturing play** - the company diversified into displays in 2022 and holds its own BIS licence for LED televisions, but the actual production is outsourced to contract manufacturers, making this a marketing-and-distribution business rather than a factory business. - **Same customers, different product** - the displays are sold into the same retail, government, education and infrastructure channels that buy the surveillance cameras, so the sales team can offer a broader catalogue without building a separate go-to-market engine. - **Interactive panels for classrooms and boardrooms** - the range includes interactive smart panels alongside conventional TVs and monitors, targeting the digitisation push in schools and offices. # Distribution and go-to-market network **A 11,000-strong dealer network across 21 states puts Prizor cameras into more than 3,000 tehsils - the company reaches small-town India without owning the shops.** - **Dealers, not company stores** - the network has grown from 5,200 dealers in FY24 to 11,000 in FY26, a pace of roughly 45% a year, giving the company a variable-cost sales force that gets paid on what it sells. - **Deep penetration beyond the metros** - products are sold across 3,000-plus tehsils with strong presence in Maharashtra, Gujarat, Tamil Nadu, Delhi, and as far as the Andaman & Nicobar Islands and Jammu & Kashmir, so the brand reaches buyers in Tier-2 and Tier-3 towns where much of India’s construction and small-business growth is happening. - **Display centres as local showrooms** - the company has opened dedicated display centres, including one in Ahmedabad’s Bapunagar area - described as the heart of the CCTV dealer market - where dealers can bring customers to see the full product line in person. - **Government e-marketplace access** - in April 2026, Prizor was registered as an Original Equipment Manufacturer on the GeM portal, making its cameras available for direct procurement by government departments without going through a middleman. # Group structure and partners **A promoter-led company with one key chip partnership and a former subsidiary now diluted to a 5% stake.** - **Promoters hold over two-thirds** - as of March 2025, the husband-and-wife promoter team of Mitali and Dasharathbharthi Gauswami together held 68.28% of the company, with Mrs. Gauswami as Chairman & Managing Director and Mr. Gauswami as Whole-time Director and CFO. - **The IndieSemic chip partnership** - the MoU signed in December 2025 gives Prizor exclusive global rights to procure, use and distribute the ISC-S2-PZ SoC for three years after validation, with IndieSemic handling design and manufacturing while Prizor leads field-testing and integration into its cameras. - **Prizor Aitech India - a subsidiary that was** - the company acquired a 51% stake in PAIL in October 2024 for Rs. 5.1 lakh, but by March 2026 its holding was diluted to 5% after it chose not to subscribe to a fresh share issue, so PAIL ceased to be a subsidiary.