### **Overview** P.E. Analytics Limited, operating under the brand **PropEquity**, is India’s largest and most comprehensive **real estate data, analytics, and intelligence company**. Listed on the National Stock Exchange (NSE), the company was founded in 2008 by **Samir Jasuja**, with a vision to bring transparency, real-time accuracy, and data-driven decision-making to India’s historically opaque real estate sector. Over 18 years, PropEquity has built an irreversible intellectual property asset—a proprietary database of Indian real estate—funded by cumulative investments exceeding **₹200 crores**. The company serves over **300 institutional clients**, including private equity funds, real estate developers, banks, NBFCs, housing finance companies (HFCs), construction firms, equity research houses, and government bodies. It maintains an industry-leading **81% client retention rate**, underscoring its trusted position in the market. --- ### **Core Business Segments** PropEquity operates across **three integrated verticals**, each leveraging its vast data moat and technological infrastructure: #### **1. Real Estate Business Intelligence (REBI) Platform** - A **subscription-based SaaS platform** offering granular, real-time analytics for residential and commercial real estate. - Flagship products: **PE PLUS** and **PropBuild**, serving more than 200 B2B clients. - Covers **45+ major Indian cities**, tracking over **180,000 projects** from **60,000+ developers**. - Platform includes: - **18+ years of monthly real estate data** - **1 billion+ data points** (over 100 data points per unit) - **6 million property registration records** (past 13 years) - Pricing is tiered based on **number of cities** and **property verticals**, with premium pricing for Tier 1 cities. - Offers **80% market share** in India’s **B2B residential real estate data** segment. - Unique features: - **Catchment Area Analysis**: Proprietary geospatial tool for hyper-local market insights. - **Customizable scorecards** for tracking developer and project performance. - Real-time search, comparison, charting, and auditing of real estate data. #### **2. Research & Consulting Services** - Provides **customized advisory services** to developers, PE funds, banks, and investors. - Key offerings: - Development feasibility studies - Product mix and consumer profiling - Financial modeling & site-level analysis - Market potential, supply-demand, and risk assessment - GIS-based mapping and white papers - Utilizes a **macro-to-micro analytical framework**, incorporating GDP, inflation, demographics, and granular market trends. - Covers multiple asset classes: apartments, villas, offices, retail, SEZs, industrial, hotels, and mixed-use developments. - High **double-digit EBITDA margins**; expansion of research team expected to boost profitability. #### **3. Real Estate Valuation & Collateral Risk Management** - Delivered through **PropEdge Valuations Pvt. Ltd.**, a wholly-owned subsidiary launched in 2021. - Serves **104+ banks, HFCs, and NBFCs** across **180+ locations** in India. - Key services: - **Retail & Construction Finance Valuations** - **Project Monitoring (PMO)** - **Approved Project Finance (APF)** - **Automated Valuation Models (AVM)** - Developer ratings and technical due diligence - The valuation business has grown from 15 to **over 300 employees** since inception and contributes significantly to revenue diversification. - Achieved **₹17.86 crore in turnover** with **106% YoY growth** in autovaluations; targeting **₹100 crore revenue run rate** in the near term. --- ### **Data & Technology Advantage** - **Proprietary Database**: An 18-year historical dataset covering 45+ cities, powered by a blend of **primary research, RERA filings, registration data, and ground surveys**. - **150+ field analysts** collect real-time data on **9,000+ completed and 2,000+ under-construction commercial buildings**. - In-house **AI/ML tools** for automated data extraction, validation, and forecasting. - Upgraded data center and backend architecture to support **high concurrency, scalability, and accuracy**. - Custom CRM and dashboards developed for bank clients to enhance **lead generation and organic sales**. --- ### **Strategic Initiatives (as of Nov 2025)** #### **B2C Expansion: PropAlert** - Launched in September 2024, **PropAlert (www.propalert.in)** is India’s **first real-time construction monitoring platform** for under-construction homes. - Tracks **180,000+ projects** across **44 cities**. - Supports **over 2 million homebuyers** and is used by **100+ financial institutions** for monitoring and disbursement. - Backed by a **field team of 500+**, including 300 civil engineers. - Positioned as a tool for **homebuyer empowerment and loan risk mitigation**. #### **Digital Media & Brand Building** - Launched **YouTube channel (@Samir Jasuja - PropEquity)** in Feb 2024 as **India’s first national real estate knowledge hub**. - Published **150+ data-driven videos**, establishing PropEquity as a trusted public educator. - Medium-term monetization via **lead generation, brand partnerships, and ambassadorships** in the **$100–200 million Indian influencer market**. - Content led by **ex-NDTV professionals**, ensuring credibility and mass appeal. #### **Geographic Expansion** - Incorporated **PropEquity Middle East** in Dubai (Aug 2024), with planned launch in **Saudi Arabia**. - Initial focus on **real estate and hospitality intelligence** for GCC markets. - Reflects long-term ambition to become a **global real estate intelligence brand**. #### **Education & Ecosystem Development** - Exploring creation of a **real estate-focused MBA school** in partnership with a global institution (e.g., IIM/ISB-level). - Aims to fill the gap in formal education for real estate professionals. - Also exploring **joint ventures with HCL Tech** under the **PropEquity Institution** brand. --- ### **Leadership & Governance** - **Samir Jasuja**: Founder & Managing Director; pioneer of India’s real estate data analytics space. - **Vaishali Jasuja**: Executive Director; leads client engagement, retention, and digital content initiatives. - **Viraj Dev Nijhara**: Leads strategic products including the **Housing Start-Up Index** and B2C advisory tools. - **Pooja Verma**: Director of Operations; heads a 95-member market research team ensuring data quality. - The company employs **over 500 professionals** and operates from **19 offices** across India. --- ### **Client Impact & Market Position** - Intelligence platform used in **~80% of large real estate investment decisions** in India. - Served as exclusive advisor to **AWHO** and partnered with **Tata Realty** for army housing. - Advised on **₹20,000 crore SBI-Ministry fund** to revive 450,000+ stalled projects. - Strategic knowledge partner with **Wharton, IIMs, Imperial College**, and government bodies. - **MahaRERA partner** promoting transparency in real estate. --- ### **Vision** To become **the central intelligence platform for all real estate decisions in India and beyond**, integrating **primary + secondary data, AI, and real-time analytics** across residential, commercial, and institutional real estate.