India’s real estate market has historically been an unstructured, opaque place to make one of life’s largest investments - that is the problem PropEquity was built to solve. Founded in 2008 by first-generation entrepreneur Samir Jasuja, the company spent over 18 years and more than ₹200 crore building a ground-verified database of real estate projects across the country, creating a body of intelligence that it claims “cannot be created by anybody else”. The recurring approach that explains everything else is simple: own the deepest proprietary data, then sell access to it in different wrappers - a subscription platform for the industry, fee-based advisory for specific decisions, and valuation services for lenders - so that every real estate decision in India runs on PropEquity intelligence. # Business segments Four engines built on one proprietary data core - a subscription platform that is the business, a consulting arm that monetises the same intelligence through custom projects, a valuation subsidiary serving lenders, and a set of early-stage bets on AI, education and media that extend the brand. ## 1. PropEquity platform: the data moat that everyone rents **A subscription-based intelligence terminal covering 45 Indian cities, built on 18+ years of ground-verified project data, where 80% of large real estate investment decisions in India already use the platform.** - **One database, two storefronts** - the flagship PE Plus platform serves developers, funds and banks with residential and commercial analytics, while PropBuild targets construction material companies with project pipelines and client engagement tools. - **Pricing scales with city importance** - annual subscription fees are higher for Tier-1 cities than Tier-2, and clients choose single-city or multi-city packages, so a developer tracking Mumbai pays more than one tracking a Tier-2 market. - **Sticky by design** - the platform tracks over 180,000 projects by 60,000+ developers, covering 13+ million residential units with 100+ data points per unit, and client retention has stayed above 80% for years because switching means losing access to a dataset that took nearly two decades to build. - **The client list is the industry’s who’s-who** - 80% of the top 100 developers, all real estate private equity funds, 70+ leading banks and NBFCs, and government bodies including the RBI and Ministry of Housing use PropEquity data. ## 2. Research & consulting: custom answers from the same data lake **Fee-for-service projects that turn the platform’s proprietary data into feasibility studies, portfolio valuations and market-entry strategies for developers and funds.** - **Data gives the consulting an edge** - because the research team draws on the same 18-year proprietary database that powers the subscription platform, its feasibility studies and product-mix assessments start with real market numbers rather than third-party estimates. - **From single plots to multi-asset portfolios** - assignments range from site-level analysis for one building to diversified portfolio valuations, covering both macro variables like GDP and employment and micro variables like vacancy rates and project life cycles. - **High-margin project work** - the company describes this segment as having a high double-digit EBITDA margin, because the intelligence is already built and the incremental cost is the analyst’s time. ## 3. PropEdge: the lender’s check on bricks and mortar **An 80%-owned subsidiary that provides property valuations, construction-finance monitoring and project approvals to over 104 banks and NBFCs across 180+ Indian locations.** - **Bought, not built from scratch** - the valuation arm was acquired in January 2022 and incubated with just 15 employees, then scaled to serve lenders nationwide by plugging into the parent’s project database and engineer network. - **Paid per assignment** - revenue comes from fee-for-service work: retail valuations of homes and commercial property, stage-wise checks on construction-linked loans, and project monitoring that tracks whether builders are on time and on budget. - **Expanding the checklist** - the subsidiary recently added auto valuations and plant-and-machinery valuations, and was empanelled with three banks for the auto vertical, broadening the asset types it can assess for lenders. - **A blemish on the books** - legal proceedings have been filed against a former director of PropEdge for alleged financial mismanagement and embezzlement, and the parent had to extend a ₹1 crore loan to the subsidiary during a financial crisis. ## 4. Emerging bets: AI, education and a media brand **A cluster of early-stage initiatives - a conversational AI platform, India’s first dedicated real estate school with Cambridge, and a YouTube knowledge hub - that extend the brand into new audiences while staying anchored to the core data.** - **A ChatGPT for real estate** - PropEquity AI is being built inside a dedicated subsidiary, PropEquity Tech, with HDFC Capital signing a term sheet to invest roughly ₹7 crore; the partnership with Cambridge’s Department of Land Economy will supply the AI-led predictive models. - **YouTube as a lead funnel** - the @Samir Jasuja-PropEquity channel, launched in early 2024, has published over 150 videos offering data-driven market analysis, funded entirely from internal accruals with roughly ₹5 million of pre-tax profits invested in its first year. - **B2C construction tracking** - PropAlert, launched in September 2024, monitors over 1.73 lakh projects using more than 300 civil engineers and sends home buyers real-time alerts on construction progress, turning the company’s project database into a consumer product. # Group structure and partners **The listed parent sits atop a web of subsidiaries and strategic relationships that bring capital, academic credibility and geographic reach - but also carry minority-protection strings.** - **PropEquity Tech** is the AI subsidiary, being capitalised with ₹50-100 crore from marquee investors, with HDFC Capital committing roughly ₹7 crore via CCPS and equity. - **PropEquity Middle East** was incorporated in the UAE in November 2024, with the parent taking a 25% stake, and has begun offering subscription analytics and advisory services starting with Saudi Arabia. - **HDFC Capital Advisors** - a 90% subsidiary of HDFC Bank managing a roughly USD 4.5 billion affordable-housing platform - was allotted a 3.66% stake in the parent in July 2026 and holds customary minority-protection rights including vetoes over related-party transactions, delisting, and IP transfers, so long as it holds at least half the shares issued in the preferential allotment. - **The University of Cambridge** provides academic partnership through its Department of Land Economy, covering curriculum design for the real estate school and collaborative research on AI-led predictive models.