### **Overview** Prism Johnson Limited (PJL), incorporated in 1992 and rebranded from Prism Cement Limited in 2018, is a leading **integrated building materials manufacturer** in India. The company operates across three core business divisions: - **Prism Cement** – Cement manufacturing - **H & R Johnson (India) (HRJ)** – Tiles, sanitaryware, bath fittings, and engineered stone - **Prism RMC** – Ready-mixed concrete and construction chemicals With a pan-India footprint and a strong regional presence in Eastern and Central India, Prism Johnson serves the residential, commercial, and infrastructure sectors through a diversified portfolio of high-quality, innovative, and sustainable building materials. --- ### **Core Business Segments** #### **1. Prism Cement** - **Production Capacity**: 5.6 million tonnes per annum (MTPA) at an integrated plant in **Satna, Madhya Pradesh**, with plans to expand grinding capacity to **1.44 MTPA** via supply agreements with external grinding units in Uttar Pradesh and Bihar. - **Cement Products**: - **Ordinary Portland Cement (OPC)** - **Portland Pozzolana Cement (PPC)** - **Premium Variants**: - *Champion* (base PPC) - *Champion Plus* – Enhanced strength and leak resistance - *Champion All Weather* – Moisture-resistant and suitable for all climates - *Duratech* – All-purpose, high-durability cement for structural work - **Premium Product Mix**: Increased to **42% of cement revenue** in FY25 (up from 34% in FY24), reflecting a strategic shift toward higher-margin products. - **Distribution Network**: As of March 2025: - 2,400+ dealers - 5,800+ retailers - Strongest presence in **Uttar Pradesh (60% of sales), Madhya Pradesh, and Bihar** - **Sustainability Initiatives**: - Installed **waste heat recovery systems (WHRS)** and **solar power plants** totaling **34.9 MW** at Satna. - Commissioned a **600 TPD alternative fuel firing (AFR) system** for energy efficiency and decarbonization. #### **2. H & R Johnson (India) – HRJ Division** - **Heritage**: Pioneer in Indian ceramic tile manufacturing since **1958** (67-year legacy). - **Manufacturing Capacity**: - **~64 million m²/year** of tile production across **11 plants** (own + joint ventures) - **3.6 million pieces/year** of faucets from two plants (Baddi, HP & Samba, J&K) - **11,000 tonnes/year** of sanitaryware via JV with **Sunbath Sanitaryware** (Morbi, Gujarat) – acquired 50% stake in Feb 2025 - **Key Product Lines**: - **Ceramic & Vitrified Tiles**: Brands include *Johnson Tiles, Johnson Marbonite, Johnson Porselano, Johnson Endura* - **Sanitaryware & Bath Fittings**: *Germ-Free* products with **SilverNano™ antimicrobial technology** - **Engineered Stone**: *Johnson Marble & Quartz* – non-porous, durable alternative to natural marble - **Innovation & R&D**: - DSIR-recognized R&D center in **Dewas, MP** - Patented products: - **Anti-static (ESD)** tiles - **Soluble salt technology** for ceramic coloring - **Cool Roof SRI** (Solar Reflective Index) tiles for energy efficiency - **TacTiles** (tactile flooring for visually impaired) - **Antimicrobial powder** for hygienic surfaces - Launched **“Cool Roof SRI”** and expanded **high-value glazed vitrified tiles** in product mix - **Retail & Experience Network**: - **21 large-format Experience Centres** nationwide (increased from 18 in 2023) - Over 100 **"House of Johnsons"** retail outlets - Multilingual advertising campaigns targeting South & East India (launched May 2025) #### **3. Prism RMC (Ready-Mix Concrete)** - **Market Position**: **Top 3–4 player** in India’s RMC segment with **pan-India presence**. - **Operational Network**: - **87–103 plants** across **40–47 cities** (varies by reporting month – latest indicates **87 plants** in Nov 2025) - Significant **franchisee-led expansion model** enabling scalable, asset-light growth - **Capacity & Utilization**: - **11.6 million m³/year** installed capacity - Sales volume: ~**3.8–4.1 million m³** (utilization ~33–35%) – significant upside potential - **Quality Assurance**: - **Two NABL-certified technical laboratories** - Computerized batching, IT-OT integration, and real-time monitoring for consistency - **Innovative Product Range**: - **Envirocrete**: Eco-friendly, low-carbon footprint - **Aquaresistcrete**: Waterproofing concrete - **Perviouscrete**: Permeable solution for rainwater harvesting - **Thermocrete**: Reduces thermal cracking in structures - **Elitecrete**: Lightweight, insulation-focused - **Backward Integration**: Owns **3 quarries** for aggregates & manufactured sand (75% of concrete content) - **Key Clients**: - Metro construction, highways, bullet trains, power plants, ports, and refineries - Growing focus on **individual home builders** and **retail contractors** --- ### **Construction Chemicals – Ardex Endura JV** - **Joint Venture**: 50% stake with **Ardex GmbH, Germany** – R&D-focused business. - **Manufacturing**: Plants in **Bengaluru, Vadodara, Pune, Durgapur, Nellore, Ghiloth, and Guwahati** - **Product Portfolio**: - Tile & stone installation products - Waterproofing systems - Floor adhesives, anchors, grouts - Decorative finishes and concrete repair solutions - Strategic to support tile and RMC segments with value-added solutions --- ### **Strategic Growth Drivers** - **Franchisee Expansion**: RMC and tile segments are scaling through a **franchise model** to enhance geographic reach and improve capital efficiency. - **Capacity Optimization**: Focus on **improving plant utilization** in cement (grinding unit tie-ups) and RMC (higher load factors). - **Premiumization**: Increasing share of **value-added and eco-friendly products** (e.g., Cool Roof, SilverNano, Champion All Weather, Perviouscrete). - **Digital Transformation**: - Implemented **Ramco ERP Suite** across Cement Division for integrated finance, manufacturing, procurement, and HR. - GIS-enabled sales tools and real-time plant monitoring enhance efficiency and visibility. - **Sustainability Commitment**: - Solar power, waste heat recovery, and AFR use in cement - Low-emission CNG transit mixers in RMC operations --- ### **Recent Milestones (2023–2025)** - **2023**: - Commissioned **6.3 Mm² greenfield tile plant at Panagarh, West Bengal** – enhances Eastern India presence - Commissioned **600 TPD AFR system** at Satna - **2024**: - Completed **modernization of Vijayawada tile plant** for premium product focus - Expanded tile capacity via JVs (~4 million m²) - **2025**: - Acquired 50% stake in **Sunbath Sanitaryware** (Morbi) – secures supply chain - Launched **multimedia advertising campaign** in regional markets - Premium cement products now **42% of revenue**