• Indian box office growth: India's box office has recovered past pre-COVID levels with 20% growth in the first half of the calendar year, outpacing 14% growth in the US and UK.
• Storytelling and genres: Box office success is increasingly driven by engaging storytelling rather than high production budgets or runtime, with horror and comedy genres showing strong audience demand.
• Theatrical release window: The window between theatrical screening and OTT release stands at 8 weeks, and an awareness campaign is being run to counter consumer perception of shorter windows.
• OTT monetization dynamics: Streaming platforms now require proven theatrical performance before buying distribution rights, reinforcing the necessity for filmmakers to deliver commercially successful scripts in cinemas first.