• Screen expansion pipeline: The company plans to add 30 to 40 screens this year, 70 to 80 next year, and eventually ramp up to 100 to 150 screens, while opening two mainstream cinemas each in Hyderabad, Chennai, and Bangalore.
• OTT co-existence: Management views streaming platforms as an evolving format of home entertainment that co-exists with cinemas, highlighted by the 1 billion theatrical tickets sold in India last year.
• Small-town content strategy: Smart Cinemas will not restrict movie genres in tier-2 and tier-3 cities, catering to aspirational audiences that consume both Hindi films and Hollywood releases dubbed into multiple languages.