• Smart Cinemas CAPEX: PVR INOX is rolling out Smart Cinemas targeting around 300 smaller cities with an asset-light model, requiring a lower capital expenditure of ₹1.9 crore per screen and an estimated three-year payback period.
• Value Pricing Structure: Ticket prices in Smart Cinemas will be 35% cheaper and food and beverage prices will be 25% to 30% cheaper than in metropolitan cities, utilizing heat-and-serve offerings and standard 2K Dolby 7.1 projection systems.
• Expansion Guidance: The company plans to add 30 to 40 Smart Cinema screens across six cities this year, 70 to 80 screens across 20 cities next year, and guided for a total addition of around 120 screens in FY27.
• OTT Coexistence: Management noted that cinema viewing coexists alongside OTT platforms rather than competing directly, driven by Indian consumer demand for out-of-home entertainment, fresh theatrical releases, and diverse multilingual content.