• Box office performance: Dhurandhar 2 crossed ₹800–900 crore within its first week and targets ₹1,000 crore globally and ₹1,500–1,600 crore net in India, reflecting a strong year where a record number of films crossed the ₹100 crore mark.
• Experiential cinema formats: PVR INOX is rolling out non-ticketed open lobbies and food-first formats like M5 in Bengaluru and NSP, offering gaming, retail pop-ups, and dine-in cinema experiences achieving 55% to 70% occupancy rates.
• Outdoor catering revenue: Expanding grab-and-go food offerings to outdoor catering at corporate parks, malls, concerts, and IPL events is currently generating approximately ₹5 crore in annual revenue.
• Wingwala brand expansion: Aamer Bijli is scaling Wingwala, a youth-centric fried chicken startup focused on culturally rooted Indian flavor profiles, with plans to expand across Tier 1, Tier 2, and Tier 3 cities.
• Digital audience engagement: PVR INOX introduced "At the Movies," a YouTube content series featuring candid interviews with actors and directors to engage audiences digitally and build anticipation prior to film releases.