• Luxury design moat: High margins are driven by specialized luxury Kundan jewellery blending distinct Rajasthani art forms with colored stones, diamonds, and polki rather than generic jewellery.
• Portfolio diversification: To offset traditionally weak first- and second-quarter performance ahead of peak wedding seasons in Q3 and Q4, the company introduced pret and men’s jewellery lines, including brooches and collar pins.
• B2C retail strategy: The company is expanding beyond B2B and small experience centers by opening a dedicated large-format B2C retail store in Jaipur to connect directly with end users and showcase complete bridal, pret, and men's collections.
• Material and cost flexibility: In response to elevated gold prices, the company is manufacturing lighter gold pieces and flexibly incorporating lab-grown diamonds upon customer request to offer lower price points.
• International expansion plans: Growth plans include targeting affluent NRI and HNI demand for handcrafted Polki and art jewellery across the UK, USA, UAE, and the Middle East.