• Digital marketing spend: Global digital marketing expenditure is projected to exceed nearly $1 trillion by 2026, accounting for almost 70% of total marketing spend.
• Precision targeting network: RateGain utilizes data partnerships with around 300 brands to monitor traveler search and booking activity across platforms, enabling precision-targeted advertising based on consumer intent.
• Performance pricing model: RateGain operates on a commission-based structure for hotels, funding the marketing directly and only charging a percentage fee per confirmed direct booking.
• Marketing ROI uplift: The company reports that its targeted marketing approach can improve return on ad spend (ROAS) by 40% and increase conversion rates by 40% to 50% compared to in-house marketing.