• IPO and valuation: RentoMojo has opened its ₹1,255 crore IPO, comprising an offer for sale of approximately ₹1,100 crore, targeting a market capitalization of about ₹4,200 crore with 2.5 lakh live subscribers across 29 cities.
• Market share and growth: The company holds a 55% subscriber market share and 42% to 43% revenue share, having delivered over 40% growth over the past two years, including roughly 45% growth in the latest year.
• Cash flow and capex: The business has been profitable for four years, generating about ₹170 crore in operating cash flow last year to nearly cover the ₹175 crore in incremental capex required for growth.
• Customer unit economics: Each item generates approximately ₹6,000 in annual revenue, supported by 70% organic traffic, a 45% repeat user rate, and an average subscriber tenure of 18 months.
• Market opportunity: Target growth relies on displacing outright purchases across roughly 4.8 crore rental apartments in India, where the category remains underpenetrated largely due to low consumer awareness.