Rockingdeals Circular Economy Ltd is India’s first listed B2B re-commerce company, built on a simple idea: branded goods that are returned, excess, or open-box still have value, and someone needs to connect them to buyers who want genuine products at lower prices. Founded in 2002 and operating since 2005, the company was pioneered by a founder who later helped Amazon and Flipkart build their own refurbished-device segments - essentially creating the playbook for organized recommerce in India. Everything the company does flows from one recurring approach: it buys inventory that brands need to clear - at steep discounts - grades and refurbishes it through its own classification centre, and sells it across multiple channels without undercutting the brand’s main distribution. # Business segments A single engine with three reinforcing layers - bulk trading of excess and refurbished inventory across 18 categories, a barter desk that swaps goods for advertising, and an e-waste recycling operation under construction - all feeding the same core promise of extending product lifecycles. ## 1. Excess-inventory trading: the core engine that buys what brands cannot sell at full price **The company acquires overstock, returns, open-box and pre-owned branded goods directly from manufacturers and e-commerce platforms at discounts of 15 to 40 percent, then grades, warranties and resells them - it is a margin business built on trust, not a technology platform.** - **Sourced directly from the brand, not the grey market** - inventory comes from over 30 brand partners including Whirlpool, Puma, Godrej, Skechers, Dyson, Livpure and FabIndia, plus e-commerce returns, giving buyers confidence that products are genuine and traceable. The company is FabIndia’s only partner for clearing excess inventory, a role the brand chose over opening its own factory outlets. - **Graded and refurbished in-house** - a dedicated Classification Centre with skilled technicians sorts every product into five grades, from “Like New” (99-100 percent condition, original packaging, manufacturer warranty) down to “Non Functional” (marked for parts or recycling), with all grades except the last representing working products. Refurbished items carry a 12-month warranty, compared to zero warranty from unorganized competitors, which is how the company justifies its defined pricing. - **Sold through a hybrid B2B-B2C network** - historically 80 percent of sales went to retailers, distributors and corporations, but the company is opening company-owned and franchise stores to shift toward 80 percent B2C, with 24 retail locations already operating across North and North-East India, including three stores in Mizoram and a warehouse-cum-retail store in Guwahati. It also sells through commission agents, business partners and its own e-commerce platform, having served over 4,000 customers and moved more than five million products. - **Inventory that resists downturns** - the sourcing model benefits whether consumer demand is high or low: strong sales generate more returns and seconds inventory, while weak sales leave brands with more excess stock available at better prices, so the pipeline stays full either way. Write-offs are kept below 1 percent through strategic liquidation events like garden sales and exhibitions. ## 2. Barter exchange: swapping goods for advertising without spending cash **The company trades its inventory directly for television, radio, digital and print advertising space - turning unsold products into media exposure while preserving cash and locking in sales.** - **Goods become ad budgets** - with over a decade of corporate barter experience, the company provides products to media owners in exchange for advertising inventory, reducing the cash it would otherwise spend on marketing. This creates confirmed sales on the product side while the advertising itself can drive further customer traffic. - **A margin layer, not a separate business** - the barter desk is described as a source of “great margins and great profitability,” contributing to overall company performance rather than operating as a standalone profit centre. It works because the company already holds the inventory; barter simply changes what it receives in return. ## 3. E-waste management and recycling: the end-of-life promise under construction **The company is building a dedicated recycling plant in Rajasthan to handle end-of-life electronics - closing the loop on the circular-economy story and creating a new revenue stream from recovered materials.** - **A plot in an industrial recovery park** - in March 2025, the company won a bid for a 5,000-square-metre plot in Rajasthan’s first Integrated Resource Recovery Park, a 44-hectare zone designed for special-category waste processing. The planned unit will recycle discarded electrical and electronic equipment under India’s E-Waste (Management) Rules, 2022. - **Services already offered** - even before the plant is built, the company provides e-waste collection, segregation, secure data destruction and environmentally friendly disposal, along with Extended Producer Responsibility compliance solutions for manufacturers. Recovered materials from recycling represent a potential revenue stream once the facility is operational. # Group structure and partners **The company operates through two wholly owned subsidiaries - one for quick-commerce distribution in India and one for Middle East expansion - while maintaining a non-compete arrangement with a promoter-group retail entity that shares the same brand name.** - **Sustainquest Private Limited** - incorporated in September 2024 as a wholly owned subsidiary, SQPL acts as an Alpha Seller on quick-commerce platforms Blinkit, Zepto and Flipkart, buying inventory from brands like Jivo and supplying it for rapid delivery. Commercial operations began in June 2025. - **Rocking Deals General Trading LLC** - incorporated in Dubai in October 2024, this subsidiary is the authorized trading partner for Eureka Forbes in the GCC region and has signed a strategic agreement with Amazon UAE to manage and redistribute near-expiry inventory with less than 30 percent shelf life remaining. In February 2026, it partnered with GRENEW FZE of Sharjah to source and supply e-waste and surplus inventory for recycling, with profits shared equally and no upfront consideration paid - GRENEW already operates a 10,000-square-metre facility capable of processing up to 50,000 metric tons of waste per year. - **Rockingdeals Private Limited** - a separate promoter-group company that runs retail stores under the same “Rockingdeals” brand name, governed by a non-compete agreement: RDPL sources most of its inventory from RDCEL and focuses on retail, while RDCEL handles the B2B market, ensuring the two entities do not conflict. The company has also pledged its property as collateral for RDPL’s credit facilities of Rs 495 lakhs.