ROX Hi-Tech is a Chennai-based IT services firm that started life in 2002 as an IBM Business Partner selling computer hardware and packaged software, and has since transformed into a full-stack digital transformation company. Its journey from reseller to system integrator to AI-ready partner was built on a single, recurring idea: own the entire technology stack for a client, from the physical cable in the wall to the AI agents running in the cloud, so the customer never has to stitch together multiple vendors. That “cable-to-cloud” or “edge-to-AI” philosophy now runs through everything it does, delivered through deep partnerships with global giants like IBM, Cisco, SAP, and Google. # Business segments A single integrated engine - digital transformation services - delivered through six tightly linked practices that together form a one-stop shop, from laying network cables to deploying AI agents inside a client’s ERP system. ## 1. Enterprise applications: the brain of the operation **ROX installs, migrates and manages the SAP and IBM software that runs a company’s core business - finance, procurement, hiring - and it was the first partner in its region to pull off the most advanced SAP cloud deployments.** - **First-mover on SAP’s toughest jobs** - it was the first partner in its territory to win and implement both RISE with SAP private cloud and public cloud deals, and the first to successfully deliver GROW with SAP, a rapid-deployment package for mid-sized firms. - **Certified across the SAP map** - as a Gold Partner, it holds sell authorizations for everything from on-premise ERP to cloud suites, procurement tools (SAP Ariba), customer management (SAP CRM) and HR software (SuccessFactors), so it can serve a client wherever they sit on the maturity curve. - **Support that runs three layers deep** - its managed-services desk is structured in tiers: L1 handles password resets and navigation, L2 tackles business-process errors with specialists in sales, materials and finance, and L3 fixes complex system bugs and builds new features. - **AI is being baked into the ERP** - a live case study combines AI and software robots to process supplier invoices autonomously: the AI reads the document, the robot checks it against live ERP data, and the system either parks it or escalates it, cutting processing time by more than 60 percent. ## 2. Intelligent automation: the digital workforce **ROX deploys software robots and AI agents that take over repetitive, rules-based work - think invoice matching or employee onboarding - and it has allied with Blue Prism and SAP to push this into self-deciding “agentic” territory.** - **Robots inside the ERP** - its automation practice targets the four big process cycles (Order-to-Cash, Procure-to-Pay, Record-to-Report, Hire-to-Retire), claiming a 25 to 40 percent cut in operational costs and work that runs three to five times faster than manual effort. - **A platform to orchestrate it all** - it deploys a business-process management suite called Chorus that unifies systems, people and data for work orchestration and real-time analytics. ## 3. Network, collaboration and cybersecurity: the nervous system **ROX designs and secures the pipes that connect a company’s people, factories and clouds - it is a Cisco Advanced Specialized Partner across data center, networking and security, and it runs a 24/7 security operations center that clients buy on subscription.** - **Security that starts before the threat hits** - its stack spans DNS-layer blocking (Cisco Umbrella), advanced email defence that catches phishing beyond what Microsoft 365 natively does, and Zero Trust architecture that continuously verifies every user and device. - **A subscription-powered NOC and SOC** - its Network Operations Center and Security Operations Center sell on three-year recurring contracts; as of mid-2026 it had onboarded roughly 25 customers with a plan to reach 100, supported by a dedicated team of 22 consultants. - **Factory floors, not just offices** - it does IT/OT convergence, bringing industrial-grade networking and cybersecurity to manufacturers and utilities, exemplified by a network overhaul for a Spanish automotive group that achieved 98 percent speed and redundancy. ## 4. Data center, cloud and infrastructure: the muscle **ROX builds and runs the heavy computing backbone - on-premises data centers, hybrid clouds and IBM Power servers - and it has won multi-million-dollar deals with Fortune 100 and public-sector clients.** - **Deals measured in millions** - its track record includes a million-dollar data center deal with infrastructure companies, a million-dollar data center deal with BFSI segment, and a million-dollar-plus IBM data center deal with public-sector customers. - **Hybrid by design** - it moves workloads across Google Cloud, AWS and Microsoft Azure, and its data-center design bakes in AI-optimized orchestration, Zero Trust security and disaster-recovery readiness. ## 5. Endpoint solutions and IoT: the senses and the limbs **ROX supplies the devices people touch - Lenovo laptops, desktops and workstations - and the sensors and gateways that connect physical assets to the digital brain, rounding out its edge-to-AI promise.** - **Lenovo Platinum for endpoints** - it is an authorized warranty service provider for Lenovo in India, offering secure, future-proof devices across desktops and laptops. - **IoT from sensor to analytics** - its smart-infrastructure practice covers components, sensors, gateways, cloud connectivity and analytics, with partners including Schneider Electric, Honeywell and Cisco. ## 6. Managed communication services: the connective tissue **ROX lays the physical cabling, installs the Wi-Fi and runs the audiovisual systems - the literal foundation of its “cable-to-cloud” stack - and keeps it all running with proactive monitoring.** - **From passive cable to video conference** - services span design and installation of fibre and copper cabling, professional AV systems, digital signage and VoIP, across on-premises, cloud and hybrid setups. - **Maintenance that prevents fires** - it offers proactive monitoring, network auditing, power and cooling consultation, and cloud-to-cloud migration services, so the physical layer never becomes the weak link. # Group structure and partners **ROX is a Chennai-headquartered, NSE-listed company that has recently planted four wholly owned subsidiaries across Singapore, the US, Denmark and Mauritius to chase global deals, while its entire delivery engine runs on deep alliances with a dozen global technology brands.** - **Listed, with a global footprint** - it converted to a public company and listed on the NSE Emerge platform in November 2023, and during FY25-26 incorporated subsidiaries in Singapore (a sourcing and services hub), California (North American enterprise IT), Denmark (Nordic cybersecurity) and Mauritius (African operations and investment) (D6 p.48, D5 p.85-86, D7-D9). - **The partnership backbone** - its key alliances read like a who’s-who of enterprise tech: IBM (Platinum), Cisco (Preferred, Advanced Specialized), SAP (Gold), Google Cloud, Lenovo (Platinum), Blue Prism, plus AWS, Azure, Palo Alto, Check Point and others. - **Two Tamil Nadu bases** - beyond its Chennai headquarters, it operationalized a 50-seater office in a Navalpattu SEZ during FY26 and later inaugurated a new facility in the ELCOT SEZ, Trichy, to expand delivery capacity. - **A team of 139, led by a first-generation founder** - as of March 2025, the company employed 139 people, with nearly half in ERP and technical services; it is run by Managing Director Jim Rakesh, a computer-science engineer with over 25 years in the industry.