• Q1 growth drivers: Rashi Peripherals recorded 61% year-on-year growth, driven primarily by product price increases accounting for over 50% of the expansion, alongside portfolio additions and market share gains.
• Commercial demand strength: Enterprise and commercial demand remains strong due to AI device adoption and Windows 10 PC transitions, supporting 40% to 50% average growth over the past three quarters.
• Pricing trajectory outlook: The pace of price increases is expected to eventually slow to avoid crossing affordability thresholds, but ongoing digitization and productivity focus will keep near-term demand resilient at higher price points.
• Segment ASP divergence: Consumer demand has softened by 10% to 15% as buyers shift toward tablets and lower-end smartphones, while corporate and commercial average selling prices have risen 40% to 45% since Q3 of last year.