### **Overview** Sarveshwar Foods Limited (SFL) is a leading vertically integrated agri-food company headquartered in Jammu & Kashmir, with over **135 years of heritage** in rice cultivation and processing. Established in 1890 and incorporated in 2004, the company is the **first private food company from Jammu & Kashmir to be listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)** under the symbol *SARVESHWAR* (Scrip Code: 543688). SFL operates across the entire value chain—from farm to fork—with a strong focus on **premium basmati and non-basmati rice, branded FMCG staples, and certified organic food products** marketed under two key brands: **Sarveshwar** and **Nimbark**. --- ### **Core Business & Product Portfolio** SFL is engaged in the **manufacturing, trading, processing, and marketing of branded and unbranded basmati and non-basmati rice** for domestic and international markets. The company is particularly renowned for its **aromatic, high-elongation Basmati rice**, a global favorite known for its texture, aroma, and flavor. #### **Key Brands:** 1. **Sarveshwar** - Targets mass-premium segments with rice, wheat flour, pulses, spices, and dry fruits. - Sold under variants like *Sarveshwar Ultra XL*, *Sarveshwar Unique*, and *Sarveshwar Select*. - Registered trademarks in India, the USA, Canada, and the EU. 2. **Nimbark** - The company’s **flagship organic brand**, rooted in the **'Satvik' lifestyle philosophy** emphasizing purity, wellness, and sustainability. - Offers a full range of **certified organic products** including: - Organic Basmati & non-Basmati rice - Pulses, flours, dry fruits, nuts, edible oils - Millets, superfoods (chia seeds, flaxseeds, quinoa) - Saffron, herbal teas, porridge, spice mixes, and value-added products like **Turmeric Rice, Black Rice, Spice Mix Rice, and Khichadi Rice**. --- ### **Production & Sourcing** - **Organic Cultivation:** Nimbark products are grown in the **fertile foothills of the Himalayas**, using **mineral-rich soil, organic manure, and chemical-free snowmelt water from the Chenab River**. No synthetic fertilizers or pesticides are used. - **Farm-to-Fork Model:** - Direct sourcing from **over 17,000 farmers** across J&K, Punjab, Haryana, and Uttar Pradesh. - Manages **over 30,000 acres of certified organic farmland**. - Backward integration via **Sarveshwar Facilitation Centres (SFCs)** and **Farmers Facilitation Centres (FFCs)** to provide training, inputs, and buyback assurance. - **New Crop Diversification:** The company has expanded into **turmeric, garlic, ginger, and millets** to leverage growing demand for health-focused, functional food. --- ### **Operations & Infrastructure** - **Processing Facilities:** - Two **USFDA-approved rice milling plants** in the **Jammu region (J&K)** and **Gandhidham (Gujarat)**. - Equipped with advanced technology from **Bühler (Germany), Carter Day (USA), and Sortex (UK)**. - Combined processing & packaging capacity of **over 350 metric tons per day (MTPD)**. - Fully automated, hygienic, with **inert gas flushing** and zero human contact. - **Warehousing & Logistics:** - **300,000+ sq. ft. of warehousing space** across four facilities (Delhi, Jammu, Gandhidham, Samba). - Centralized storage in Jammu with third-party logistics for nationwide distribution. --- ### **Global Presence & Exports** - **Export Markets:** Over **25 countries** across **North America, Europe, the Middle East, Southeast Asia, and Africa**. Key markets: **USA, UK, UAE, Saudi Arabia, Canada, Germany, Australia, Singapore, Nepal, Mauritius, and Iraq**. - **Export Contracts:** - Secured multiple export orders in 2025 totaling **over ₹1,226 million**, including: - ₹266 million from **Agri Services & Trade LLC (USA)** - ₹329 million from **Monarda Commodities Pte. Ltd. (Singapore)** - ₹50 crore via **NAFED** for African markets - **Subsidiary Network:** - **Green Point Pte. Ltd.** (Singapore) handles global exports and is projected to generate **₹2,000 million in FY25**. - Plans to acquire **Natural Global Foods DMCC (UAE)** to strengthen Middle East distribution. - **US Market Access:** Products are in the **USDA/FDA “green channel”** and already sold in **Costco**, with expansion plans into **Walmart and Whole Foods**. --- ### **Distribution & Sales Channels** Sarveshwar Foods employs a **three-channel strategy** to maximize consumer reach: 1. **Conventional Trade:** - Over **75 distributors** and **45,000+ retail outlets** across India. - Presence in **modern trade** (supermarkets), **HORECA** (hotels, restaurants, caterers), and **institutional buyers** (Shri Mata Vaishno Devi Shrine Board). 2. **Owned Retail Outlets:** - Operates **Nimbark Organic Stores** (focused on organic, health-conscious consumers) and **Sarveshwar Food Stores**. - Current footprint includes **Chandigarh, Jammu, Srinagar, Delhi NCR, and Lucknow**. - Plans to double store count from **14 to 28** in 2025 and open **flagship stores in Mumbai, Bangalore, and Delhi**. 3. **E-Commerce:** - Direct-to-consumer via **www.nimbarkfoods.com**. - Available on **Amazon, Flipkart, BigBasket, JioMart, Blinkit, and ONDC**. - E-commerce contributes to a growing, albeit still small, share of total revenue. --- ### **Strategic Growth Initiatives** #### **1. Product Innovation & Diversification** - Launched **health-centric, quick-meal rice products** like Vegetable Rice, Spice Mix Rice, and Herb Rice (launched Sep 2024–2025). - New **functional and fortified food lines** under Nimbark to target rising health awareness. #### **2. International Expansion** - Establishing **regional hubs** in the **Middle East and Europe**. - Exploring **new subsidiaries in the USA and Europe** to reduce export dependency on intermediaries. #### **3. Technology & Sustainability Partnerships** - Signed an **MoU with a German technology firm** to adopt: - **CO₂-based rice preservation** (chemical-free storage) - **Reusable cocoons** to reduce contamination - **Smoke generator tech** for premium-flavored rice targeting international tastes. - Investing in **blockchain traceability, AI, and smart farming** through digital platforms and the **Farmer App**. #### **4. Financial & Capital Plans** - Planning **QIP, preferential, or rights issue** to: - Expand FMCG and organic portfolios - Reduce debt & strengthen working capital - Fund new production units and retail expansion - Pursue **strategic acquisitions** --- ### **Certifications & Quality Standards** SFL holds a robust portfolio of **global certifications**, ensuring market access and consumer trust: - **ISO 22000:2018**, **USFDA**, **BRC**, **Kosher**, **HACCP**, **GFSI** - **USDA Organic (NOP)**, **EU Organic**, **APEDA**, **NPPO (USA & China)** - **Geographical Indication (GI) Tag** for **J&K Basmati**, granting premium pricing and authenticity. --- ### **Sustainability & ESG Vision** - **Carbon-neutral goal by 2030** and **80% recyclable/biodegradable packaging by 2025**. - Partnerships with **Boomitra** for **regenerative agriculture** and soil health. - Farmer welfare via **SFL Choupals**, **SFCs/FFCs**, and **NBFC-backed financial support**.