Key Takeaways
- PAT surged 300% YoY despite a soft Q2: PAT reached INR 48.8 cr (INR 12.1 cr last year), or +43% adjusted for customs duty impact, even as consolidated revenue growth slowed to ~2% on high gold prices and consumer postponement.
- October delivered a record-breaking rebound: Monthly sales hit an all-time high of INR 1,700 crore, up from INR 1,100 cr the prior year, confirming that Q2 weakness was a postponement of demand, not a loss of it.
- Volume growth is near zero, and the business is adapting: YTD value growth is 25% but volume growth is flat to low single digits; consumers are buying lighter-weight jewellery, and the old gold exchange ratio has climbed to 42-43%.
- Margins are guided to a tight, sustainable band: Management reiterated full-year EBITDA guidance of 7.2% to 7.4%, with H2 expected in the 7% range, and sees a 20-30 bps annual uplift as the stud ratio improves.
- What to watch next quarter: Whether the post-Dhanteras momentum sustains through the wedding season, the pace of the stud ratio improvement toward the 13.5% FY27 target, and any stabilization in the GML mix after recent volatility.
Q2 Slowdown & the October Rebound
- Revenue growth stalled: Consolidated revenue grew only ~2% YoY to INR 1,536 cr, while standalone grew 6.6%. Management attributed the tepid Q2 to extremely high gold prices, consumer confusion after a GST cut, global uncertainty, and excessive rains in Kolkata and West Bengal in the last two weeks of September.
- September was the pain point: Gold prices shot up in September, triggering a "wait and watch" approach among consumers who questioned whether the price levels were sustainable. This caused a same-store sales growth (SSSG) decline of 4% for the quarter, but management framed it as a postponement of sales into October, not a demand destruction event.
- October validated the thesis: The company recorded its highest-ever monthly sales of INR 1,700 crore in October, a 55-60% jump from INR 1,100 cr the previous year. Post-Dhanteras momentum in mid-November remained strong, with growth momentum continuing upward of 20%.
- Eastern India underperformed peers in Q2: With 60-65% of stores concentrated in eastern India, the region's cultural calendar (Durga Puja timing) and GST 2.0 impact caused Q2 growth to lag peers who posted north of 20% sales growth. The region rebounded sharply in October.
- The base effect was also a headwind: Q2 FY25 had seen unusually strong demand due to duty cuts, making the YoY comparison more challenging for this quarter.
Suvankar Sen: "In the month of September, the gold prices started shooting up. And we could see that in the minds of the consumer while we were all reaching out and talking to them, there was confusion that is this gold price at these levels sustainable? Let us wait and watch, and we will take the purchase decision later on."
Consumer Behaviour & Volume-Value Divergence
- Value is up, volume is flat: YTD value growth stands at 25% YoY, but volume growth is minimal, in low single digits or zero. The average ticket price (ATP) rose 16% to INR 86,200, while the weight of jewellery purchased dropped 10-12%.
- Consumers are trading down in weight, not in karatage alone: Shoppers who once bought 10-gram pieces are now buying 9-gram pieces. They are gravitating toward lighter-weight 22-karat designs with a spread-out look, and experimenting with 18-karat, 14-karat, and 9-karat diamond jewellery to fit budgets.
- Old gold exchange is filling the affordability gap: The old gold exchange ratio increased to 42-43% of transactions in Q2, up from 35% a year ago, as consumers leveraged existing gold to fund new purchases. For H1FY26, old gold exchange contributed 34% to total sales.
- The long-term bet is on making charges and diamonds, not gold volume: Management believes that over time, 24-karat equivalent volume growth will remain muted, but absolute revenue from making charges and diamond studding will drive growth. The stud ratio remains strong at ~12%, supporting profitability.
- The strategy targets the middle class: The company is developing lighter-weight, budget-friendly products and focusing on everyday-wear jewellery to ensure the middle and upper-middle class can continue buying despite volatile gold prices.
Suvankar Sen: "Our whole thought process is how the middle, upper middle class of India can continue to buy jewellery even at these kinds of volatile gold price scenarios."
Margin Structure & Hedging Dynamics
- Q2 EBITDA margin normalized after a one-off Q1 boost: Q1 benefited from a one-time hedging gain of INR 20-25 crore because the hedge ratio was on the lower side. Q2 EBITDA stabilized at standard levels with ~70% hedging and a 12% stud ratio, and QoQ gold price movement was only 6%, with July and August nearly flat.
- Full-year EBITDA guidance is tight and reaffirmed: Management guided to a sustainable EBITDA range of 7.2% to 7.4% for the full year, with H2 expected in the 7% range. H1 blended EBITDA was above 8.5%, so the full-year blended figure will be higher.
- Stud ratio improvement is the structural margin lever: The company aspires to increase the stud ratio to 13-13.5% by FY27, with a stretch goal of 15%. Each year, as the stud ratio improves, EBITDA should rise by 20-30 bps, offsetting larger network and brand-building expenses.
- Hedging is dynamic, not fixed: The company maintains 90-100% hedging at the sales level, but inventory hedging is calibrated between 60-70% based on gold price trends. If prices trend downward, the ratio can be swiftly increased to 80-90%.
- Pricing discipline is non-negotiable: Management stated it does not discount on gold or making charges, instead attracting customers with new designs and offers. Coin sales remain capped at 4-5% of annual revenue, which protects blended margins.
Sanjay Banka: "We don't discount our product. We don't sell too many bullion. So, if you look at even our coin sales, that is only around 4% to 5% maximum for a whole year. Rest assured of a minimum 7% and in the 7% range."
Gold Metal Loan & Working Capital Management
- GML mix collapsed in Q1, partially recovered in Q2: The Gold Metal Loan mix fell from ~65% to 51% in Q1 due to extreme gold price volatility and margin call pressure. It recovered to 54-55% in Q2 but remains well below the ideal 75% target, as the company substituted cash credit (CC) to avoid margin calls.
- The 75% GML target is aspirational, not near-term: Management called the GML decision a "very dynamic situation" driven by day-to-day cash flow management. While the ideal target remains 75%, ongoing volatility makes it unpredictable, and the company will calibrate based on profit targets, opex, and cash flow availability.
- GML rates have eased, adding to PAT: GML rates, which had spiked in Q4 and the first two months of the fiscal year, have since declined, contributing an additional INR 20 crore to PAT for the full year.
- Inventory and debt are seasonal: Inventory rose from ~INR 3,500 cr to INR 4,200 cr for Dhanteras preparedness and new store rollouts. Debt is elevated in March and September for festive stocking and comes down by INR 300-400 cr by December. March '26 debt will be higher than September levels due to stocking for Akshaya Tritiya and 20% growth.
- Working capital lines are expanding with growth: The working capital line has been increased to INR 2,400 cr for March '26 and may rise to INR 3,000 cr by March '27. Operating cash flow appears optically negative due to working capital needs for new stores (INR 300 cr for 10-15 stores), met by short-term borrowings around key festivals.
Sanjay Banka: "It is a very dynamic situation. See, it cannot be predicted. It is cash flow management on a day-to-day basis. While our ideal target to take the GML to 75% remains there, but as of now, we are again seeing volatility for the last three, four days."
Expansion & Competitive Positioning
- Store rollout is on track: Six showrooms were launched in Q2, bringing the H1 total to 16 new showrooms (11 franchisee, 5 COCO). The pipeline includes 4-6 more franchise stores, with a focus on Tier 2, 3, and 4 cities in East and North India.
- Non-East markets are growing faster, from a smaller base: Out-of-East India markets are growing at upwards of 25% YTD. Expansion into South and West India will remain highly selective (Bangalore, Hyderabad, Mumbai, Pune, Nagpur) because significant potential remains in the East and North.
- Design portfolio is a stated competitive edge: The company now holds over 200,000 gold jewellery designs and 100,000+ diamond jewellery designs. Management believes a wider range from lower to higher ticket sizes, plus relationship-building with customers, differentiates it from competitors like Tanishq.
- Store-level economics are healthy: 90% of stores are at an operational break-even level, with 8-10% of stores still being worked on for profitability improvement.
- Capital infusion will come from internal accruals: The business is "hungry for growth" and will require more capital for inventory, but management plans to meet this through plowback of profits rather than external fundraising.
Suvankar Sen: "I think one of the competitive edges for us could be a wider range of jewellery that we provide to the customer, right? So, this is something that we have, what I am saying is from our belief and what we hear from the customer base."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Revenue growth | 18-20% growth; full year likely to cross 22% given 25% YTD achievement | FY26 |
| EBITDA margin | 7.2% to 7.4% for the full year; H2 in the 7% range | FY26 |
| Stud ratio improvement | Increase to 13-13.5%, stretch goal of 15% | FY27 |
| Store expansion | 4-6 more franchise stores in the pipeline | Near-term (undated) |
| SSSG in stable gold scenario | 12-14% SSSG plus 6-8% from new stores, implying 18-20%+ total growth | Next couple of years |
| Working capital line | Increase to INR 3,000 crore | By March '27 |
| Hedging ratio adjustment | Increase to 80-90% if gold prices trend downward | Conditional on gold price direction |
Key Metrics
| Metric | Q2 FY26 |
|---|---|
| Consolidated revenue | ₹1,536 cr, +2% YoY |
| Standalone revenue | +6.6% YoY |
| Consolidated PAT | ₹48.8 cr, +300% YoY; adjusted PAT +43% YoY |
| H1 PAT | ₹153 cr, approximately 90–95% of FY25 PAT; adjusted H1 PAT ₹200 cr |
| Consolidated EBITDA margin | 6.9%, +340 bps YoY from 3.5% |
| Consolidated EBIT margin | 6.9%, +360 bps YoY from 3.3% |
| H1 EBITDA | ₹290 cr at 8.6% margin |
| Average ticket value | ₹86,200, +16% YoY |
| Trailing 12 months sales | Crossed ₹7,400 cr |
| YTD value growth | ~25% year-on-year as of date |
| October sales | ₹1,700 cr+, ~50% YoY growth, highest-ever single month |
| Same-store sales growth | -4% for Q2; +8% for H1; +17% YTD October |
| Stud ratio | ~12% |
| Old gold exchange | 42–43% of transactions, up from 35% a year back |
| Volume growth | Low single digits or almost zero |
| Showrooms launched | 6 in Q2, 16 in H1 (11 franchisee, 5 COCO) |
| Inventory | ₹4,200 cr, up from ~₹3,500 cr |
| Net debt to equity | 0.75 |
| GML mix | ~51% in H1, currently 54–55% as of October |
| Inventory hedging | 65–70% |
| Sales hedging | 90–100%, effectively 105% with replenishment |
| Full-year revenue guidance | 18–20% growth for rest of year; full year likely to cross 20% |
| Full-year sustainable EBITDA guidance | 7.2–7.4% |
| Stud ratio target FY27 | 13–13.5% |