• Store network expansion: Senco Gold is targeting over 25% annual revenue growth with a current run rate above 30%, planning to add 8 to 10 franchise stores in tier-2, 3, and 4 towns to surpass 200 stores by Q3.
• Gold exchange share: Customer old-gold exchanges now account for 45% to 50% of purchases compared to 25% to 30% previously, adding 5 to 7 days to processing times and working capital cycles.
• Product portfolio trends: Products priced between ₹10,000 and ₹5 lakh represent 80% to 85% of overall sales, while the lab-grown diamond brand Sennes is recording 40% to 50% year-on-year growth off a low base.
• Import duty headwinds: Management noted that high gold import duties are boosting the unorganized parallel market, though duty cuts are unlikely until geopolitical conflicts ease and current account deficit pressures decline.