NSE:SENCO management interview: Gold Prices Have Fallen! Is It Finally Time To Buy? Senco Gold CEO Suvankar Sen Answers | ET Now
ET Now, 2026-07-01. Video: https://www.youtube.com/watch?v=rMRf-FhHxfE
- Quarterly sales performance: Senco Gold recorded over 50% year-on-year value growth in Q1, despite gold sales volumes declining by 10% to 12% due to elevated prices.
- FY27 growth guidance: The company reaffirmed its full-year value growth target of at least 20%, supported by robust diamond jewelry demand and an average ticket value of ₹90,000 to ₹1 lakh.
- Old gold exchange: Old gold transactions accounted for nearly 49% of business as the company promoted lighter, affordable, and lower-carat (9-carat and 14-carat) jewelry to help curb gold imports.
- Store network expansion: Senco opened 6 to 7 stores in Q1 and remains on track to add 18 to 20 stores across the fiscal year, comprising 8 to 9 company-operated and 10 to 12 franchisee outlets.