Shivashrit Foods is a manufacturer that turns fresh potatoes into a dry, shelf-stable ingredient - potato flakes - that the world’s snack and food companies use as a base for everything from chips to baby food. Founded in 2017 in Aligarh, Uttar Pradesh, it began as a pure industrial supplier, won a government grant to build its first plant, and started exporting in 2022 before doubling its factory capacity and launching its own consumer brand in 2024. The recurring approach is to own the full chain - from the potato farms outside its gate to the branded packet sold online - so it captures margin at every step rather than handing it to middlemen.
Business segments
A single engine, now feeding two channels - the same potato flake factory supplies bulk ingredients to India’s biggest snack makers and also fills the packets of its own young retail brand.
1. Potato flake manufacturing: the factory that feeds both sides of the business
One automated plant makes a single core product - dehydrated potato flakes - and sells it in bulk to food companies or in branded packs to households, with the same machinery serving both.
- Farmer network locks in supply and cost - the company sources 80-90% of its potatoes directly from over 200 farmers within a 200 km radius during harvest season, so it secures price stability and full traceability instead of buying on the open market. It also runs its own cold storage to hold inventory and smooth out raw-material shortages.
- One automated line, European-built - the plant in Village Mahua, Aligarh, runs on fully automated European machinery with an installed capacity of 28.8 metric tons per day, or 8,640 tonnes a year, and operated at 81% utilisation in FY25. The product carries a 12-month shelf life and needs no preservatives, which is why it works as a stable input for distant export customers.
- Certifications open the export door - the factory holds FSSAI, ISO 22000:2018, USFDA, BRCGS, and HALAL certifications, which means its flakes can enter regulated markets like the US and the Middle East without additional clearance hurdles. Exports made up about 22% of revenue in FY25, reaching 14 countries including Belgium, Bangladesh, the USA, and Dubai.
- B2B clients are household names in Indian snacks - the bulk business supplies marquee customers like Haldiram’s, Bikanervala, and Bikaji under the Shivashrit brand, relationships that provide a steady offtake base for the factory’s output. The same flakes also go to quick-service restaurants, bakeries, and soup manufacturers who use them as a thickener or base.
- A second plant is being built to triple total capacity - a new unit designed for 52.8 metric tons per day would lift combined capacity to 82 tonnes a day, or 24,480 tonnes a year, though the project was delayed by geopolitical disruption in importing critical Dutch machinery. The company has already secured land-use change, pollution consent, and an FSSAI licence for the new site in Madrak, Aligarh, and relocated the project to a larger 6,300 sq-metre parcel to allow better layout and future expansion.
2. Shree Aahar: the company’s own consumer storefront
Launched in late 2024, this retail brand takes the same potato flakes and newly added traditional snacks directly to households through e-commerce and local distribution - turning a commodity ingredient into a branded consumer product.
- Started with the factory’s core product in small packs - the brand entered the market selling ready-to-cook potato flakes in 200g, 400g, and 1kg packs aimed at urban households, students, and small food businesses, available on Amazon, Flipkart, Meesho, and the company’s own website.
- Added namkeen to widen the basket - in November 2025, Shree Aahar diversified into traditional Indian snacks with a range that includes Aaloo Bhujia, Moong Dal, Navratan, Punjabi Tadka, and a kids’ line with items like Crunchy Katori and Masala Puffs, initially distributed across Aligarh, Hathras, Agra, and Mathura districts.
- Geography is still concentrated - retail distribution is focused on Delhi NCR and metro cities, so the brand is in the early stages of building national reach.
Group structure and partners
The company is promoter-led with no subsidiaries, and its leadership blends food-processing experience with local institutional standing.
- The promoter group is built around the Singhal family, with Mr. Nishant Singhal as Managing Director and Mr. Prashant Singhal - who has roughly 22 years in food storage and seven in food processing - serving as Chairman.
- Mr. Prashant Singhal has been the Mayor of Aligarh since 2023 and is also a partner in a government-recognised export house and a cold-storage business, giving the company deep local connections in the potato belt where it operates.
- The board includes three independent directors alongside the promoter directors, and as of FY25 the company held no subsidiary, associate, or joint venture.