• Product line expansion: Following its stock listing, the company is expanding beyond traditional mangalsutras into CNC, casting, and handmade jewellery across both 18-carat and 22-carat segments.
• Lightweight jewellery sales: Management noted strong buyer preference for lower caratages and weightages, making lightweight jewellery the highest-selling category at the recent IIJS show.
• Studded jewellery strategy: Rather than real diamond jewellery, the brand focuses on economical cubic zirconia (CZ) studded pieces in 18-carat and rose gold options.
• Seasonal order fulfillment: Management anticipates strong demand across bridal and contemporary jewellery leading up to Diwali and the wedding season, with high order volumes creating intense delivery pressure over the next two months.