NSE:SHRINGARMS management interview: Gold Price Volatility Impact | Shringar CEO Explains Jewelry Demand Trends | Business News | ET Now
ET Now, 2026-03-10. Video: https://www.youtube.com/watch?v=ZFS1V-WfTGY
- Gold price impact: High volatility has caused temporary pauses in consumer purchasing decisions, though management expects sales and revenue growth to resume once prices stabilize while maintaining its existing working-capital hedging policy.
- Product design shift: Increasing consumer preference for modern, lighter-weight, 18-karat, and rose gold jewelry has prompted the company to hire new designers to create lower-karatage collections to sustain volume growth.
- Capacity expansion: The company has operationalized a new manufacturing facility to expand production capacity for its corporate retail partners, aiming to reduce production costs and improve efficiency using new technology with the same manpower.
- Seasonal demand outlook: Early retailer inquiries indicate strong demand ahead of the upcoming wedding season and the Akshaya Tritiya festival in May.
- Pan-India distribution: Shringar is expanding into Tier-2 and Tier-3 interior markets by adding company branches in Pune and Delhi alongside a third-party facilitator model for broader reach.