• Transit and digital focus: Signpost India is shifting beyond traditional billboards to prioritize transit and experiential digital assets, including metro stations, green buses, bus shelters, and airports, to capitalize on India's infrastructure growth.
• AI platform enhancements: The company is expanding its proprietary AI planning tool, Captura, by adding 70 to 80 data-led layers—including e-commerce and quick-commerce metrics—to enhance hyper-local targeting and traffic analysis.
• Contract and network expansion: Recent portfolio additions include a 12-year smart digital asset contract in Kolkata, alongside ongoing transit deployments across the Mumbai Metro, Bangalore Metro, and green bus fleets across major metropolitan cities.
• Capital expenditure plans: The company has analyzed an investment of ₹60 to ₹70 crore for this year to enhance its portfolio across more than 32 cities, driving a tech-focused and data-led deployment strategy heading into FY27.