Silky Overseas Ltd is a Delhi-based manufacturer that has turned the humble mink blanket - a staple of Indian winters - into a branded, nationally distributed product line, operating under its own label ‘Rian Décor’. Founded in 2016 and listed on the NSE’s SME platform in mid-2025, the company grew out of Panipat, the country’s self-styled mink blanket hub, and has since expanded from a single product into an integrated home-textiles operation spanning knitting, dyeing, printing and finishing all under one roof. The recurring approach is vertical integration: own the production steps, sell through both wholesale and direct-to-consumer channels, and use the resulting cost control to build a branded presence in a market still dominated by unorganized players. # Business segments A single integrated home-textiles engine - one brand, one manufacturing backbone, two sales channels - built on the mink blanket and now stretching into bedding and curtains. ## 1. Rian Décor home textiles: an integrated manufacturer selling its own brand **The company knits, dyes, prints and stitches its own products in one Panipat facility, then sells them under its own label through wholesalers and online platforms - it is a factory that owns its customer relationship.** - **One roof, every step** - the 4-acre Panipat site handles knitting, dyeing, processing, printing, finishing and manufacturing, which means the company does not depend on outside processors for quality or turnaround; the production cycle from raw material to finished goods takes 10-15 days. - **The mink blanket anchor** - the core product is a synthetic acrylic or polyester blanket ranging from 1.3 kg to 8.0 kg, and the company claims market leadership in the 1.6 kg single-bed segment; daily production capacity across Panipat’s cluster runs to 8 lakh kg, with over 300 exporters operating from the same hub. - **Beyond blankets** - the range now includes baby blankets (30x40 inches, baby-safe materials), comforters with baffle-box construction that prevents filling from shifting, bedsheets in multiple fabrics, and curtains spanning sheer, blackout and thermal styles; curtains are singled out as a high-margin category that pulls the rest of the home-décor line through the same distribution network. - **Two routes to the customer** - the B2B channel sells directly to wholesalers and retailers and accounts for 97% of revenue, earning margins of 14-15%; the e-commerce and D2C channel, at 3% of revenue, sells via Flipkart, Myntra, Ajio, Limeroad, Snapdeal and the company’s own website, delivering margins of 8-8.5% because it cuts out the middleman. - **Capacity with headroom** - annual installed capacity is 6,250 metric tonnes, and the company produced roughly 4,260 tonnes in FY2024-25, leaving utilisation at about 68%; it has already acquired nearly 3 additional acres of land in Panipat for future expansion. # Group structure and partners **A standalone listed company with no subsidiaries, no joint ventures, and a single brand-licensing tie-up that opens a new retail front.** - **No group, no cross-holdings** - as of March 2025, Silky Overseas held no investments in any subsidiary, associate or joint venture, and had not given loans or guarantees to any other entity. - **Myntra licence unlocks a new label** - in January 2026, the company signed a three-year non-exclusive licence with Myntra Jabong India to design, manufacture and sell home-category products under a Myntra-owned trademark, which lets it supply the ‘AURA’ brand and strengthens its position in branded home goods beyond its own Rian Décor label. - **SME-platform listing** - the company’s shares trade on the NSE Emerge platform following an IPO that was oversubscribed roughly 170 times; the listing provides access to growth capital while keeping the company outside the main-board regulatory tier.