1. SBI pan-India agency mandate - Simca closed a ₹40 crore engagement with SBI, billing ₹10 crore in FY26 and already booking ₹25 crore in the first two months of FY27 from a ₹15 crore bill and a ₹10 crore purchase indent. This single client relationship alone provides revenue visibility equal to roughly one-third of FY26's full-year revenue of ₹127 crore, with the bulk executed through a ready vendor network.
2. Digital OOH conversion programme - Management plans to convert at least 8-10 static billboards to LED over two years, with 5 conversions targeted in FY27, each conversion multiplying site revenue 4x to 5x as a single LED board can generate ₹20 lakh per month versus ₹5 lakh from static. The shift from the current 25-30% digital mix to a targeted 70% within five years implies a structural margin uplift, because each converted asset earns more from the same location with electricity as the only step-up cost.
3. Bangalore entry with 5-6 new billboards - Simca is preparing to enter Bangalore with an initial 5-6 traditional billboards on airport and VIP roads, requiring an estimated ₹8-10 crore investment, once formal guidelines are issued within six months. Bangalore offers metro-level pricing comparable to Mumbai (₹5-10 lakh per slot), which keeps payback periods short and avoids low-rate cities that management explicitly rules out.
4. FY27 order from a leading financial services client - An additional order win of approximately ₹15.26 crore was secured from a financial services client for FY27. Stacked on top of the SBI flow, this lifts the visible non-asset revenue base further and deepens the client roster in a sector already proving sticky.
5. AI-enabled media planning app - A proprietary app for automated media planning, creative upload, and payment is under development at a cost of ₹20-25 lakh, with a go-live expected within a year. If adoption follows, a self-serve platform could raise utilisation of existing digital slots above the current 55% average occupancy by making slot buying as simple as booking Meta or Google ads.