• Financial performance: SIMCA closed FY26 with revenue reaching ₹123 crore and a profit after tax (PAT) margin of 15%, scaling up from previous annual revenues of ₹44 crore and ₹77 crore while remaining completely debt-free.
• Digital transition: Digital out-of-home (DOOH) advertising has expanded to account for 60% of total revenue, replacing static billboards by enabling up to six ad rotations per site to satisfy high client demand.
• Sector revenue mix: Real estate contributes the largest share of advertising revenue at 40%, followed by FMCG at 20%, banking and financial services at 20%, and the entertainment sector at 15%.
• IPO fund utilization: Upcoming IPO proceeds will primarily fund the conversion of static billboards to digital LED displays, support 90-day working capital cycles, and finance the installation of new billboard assets across Mumbai and Bangalore.