- Smarten Power Systems is a homegrown Indian manufacturer that makes the boxes on the wall - inverters, batteries and solar controllers - that keep lights on and appliances running when the grid fails, and increasingly, when the sun is shining. It was founded in 2014 as a power-backup provider and has spent a decade layering solar generation onto that core, evolving from a trader of components into an integrated manufacturer that now builds its own electronics and is transitioning into manufacturing its own batteries. The recurring approach is simple: start with the power-electronics brain, then backward-integrate into the energy-storage heart - batteries - to capture more of the value chain and control its own supply.
Business segments
A single integrated business - energy storage and solar power systems - built by combining in-house electronics and batteries with sourced solar panels, sold through a distribution network that spans Indian states and export markets.
1. Solar power systems: the box that keeps Indian homes and businesses running
The company makes complete power-backup and solar systems - the inverter, the battery and the charge controller - and sells them as a package, earning roughly 60% of revenue from electronics and 30% from batteries.
- Electronics are the brain, made in-house - inverters, solar PCUs (Power Conditioning Units that convert solar DC power into usable AC) and charge controllers are assembled at the company’s rented Gurgaon facility, giving it control over the technology that differentiates its systems. The portfolio spans pure sine-wave home UPS units that work even when input voltage drops to 90V, MPPT (Maximum Power Point Tracking) charge controllers that extract up to 30% more energy from panels, and on-grid inverters that synchronise with the utility grid for net-metering.
- Batteries are the muscle, now built from scratch - the company makes its own lead-acid batteries at a plant in Himachal Pradesh acquired from an existing operator, with capacity for 8,000 units a month. Bringing battery production in-house is a deliberate margin play: it replaces a purchased component with a captive one, and the company backs its batteries with warranties stretching from 48 to 60 months - a signal of confidence that also locks in customer trust.
- Solar panels are the eyes, bought and badged - panels are sourced externally and sold under the Smarten brand, accounting for roughly 10% of revenue, which keeps the product range complete without the capital burden of cell manufacturing. The offering covers monocrystalline, polycrystalline and bifacial types, so the same distributor can supply a rooftop homeowner or a utility-scale developer.
- A service moat that bigger brands struggle to match - 52 service points and 87 in-house engineers provide after-sales support across India, backed by a 24×7 WhatsApp complaint system and a centralised call centre. In a category where a failed inverter means a dark house, the ability to send a company engineer rather than a third-party repairman is a genuine competitive advantage.
- Distribution is the reach, concentrated but expanding - about 80% of domestic sales come from Haryana and half of Uttar Pradesh, served by over 250 distributors, with a stated plan to add 108 more across South, East and West India to reduce geographic concentration. Exports contribute roughly a quarter of revenue and flow through 31 distributors across 17-plus countries in Asia, Africa and the Middle East.
Group structure and partners
The company operates through a main listed entity with two small trading subsidiaries and a promoter-group firm in a related business, plus a distribution partnership that adds premium European batteries to its catalogue.
- A promoter-group entity runs in parallel - Nitant Global Private Limited manufactures and trades a wider range of power-supply products including UPS, stabilisers, BLDC fans, LED lights and e-bikes, creating a related but separate business under common promoter control.
- Exide Europe partnership fills a premium gap - since December 2025, Smarten has been a non-exclusive channel distributor in India for Exide Technologies’ European battery brands, including ‘Sonnenschein’ gel batteries for telecom and solar, ‘Marathon’ long-life AGM units for critical infrastructure, and ‘Solition’ lithium-ion storage systems. This lets the company offer high-end imported batteries alongside its own made-in-India range without building that technology itself.