### **Overview** **Smartlink Holdings Ltd.** is a long-established Indian enterprise with over three decades of experience in the IT and networking industry. Founded in 1993 as a joint venture, the company has evolved from a manufacturer of networking products and motherboards into a diversified business group with a strategic focus on electronics manufacturing, innovation, and indigenous branding. Following a major restructuring in FY 2016–17, Smartlink Holdings transitioned into a **Non-Banking Financial Company (NBFC)**, managing its investments in independently operating subsidiaries. Today, it serves dual roles: 1. As an investment vehicle generating income through dividends, interest, rental income, and capital gains. 2. As the parent entity of a vertically integrated ecosystem focused on **“Make in India”** in the electronics and IT networking space. --- ### **Corporate Structure & Subsidiaries** Smartlink Holdings Ltd. operates through three key subsidiaries, each specializing in distinct domains: | Entity | Role | Key Capabilities | |------|------|----------------| | **Digisol Systems Limited** | Branding, Sales, Marketing, and Support | The brand-facing arm; markets and supports the **DIGISOL** brand across India. Handles channel engagement, distribution, partner programs, and after-sales service. | | **Synegra EMS Limited** | Electronics Manufacturing Services (EMS) | Full-scale contract manufacturing of active and passive networking products, EV chargers, defense electronics, and telecom equipment. Based in a certified facility in **Verna, Goa**, with two SMT lines and testing infrastructure. | | **Telesmart SCS Limited** | Original Design Manufacturer (ODM) for Passive Components | Specializes in **structured cabling systems** (copper and fiber), including high-bandwidth connectors under patent collaboration with a Taiwan-based partner. | --- ### **Core Business Segments** 1. **Investment Segment** - Generates revenue from dividends, interest, property rentals, and financial instruments. - Total investment in subsidiaries amounted to ₹4,838 lakhs as of 2020. - Acts as the central financial and strategic hub for the group. 2. **Networking Products Segment** - Primary revenue driver, focusing on development, manufacturing, marketing, distribution, and service of networking solutions. - Contributed approximately ₹1,746 million (Q3 FY 2020–21) in unaudited revenue. --- ### **DIGISOL – India’s First Homegrown IT Networking Brand** **Digisol Systems Limited** is positioned as **India’s first indigenous IT networking brand** offering globally competitive products. The brand strongly emphasizes **"Trusted Made in India"** values, aligning with national initiatives like **Make in India**, **PLI Scheme**, and **Vocal for Local**. #### **Brand Positioning** - First Indian brand with complete **"Made in India"** IT networking portfolio. - Offers **global standards**, **data security**, and a **superior user experience**. - Trusted by **telecom service providers**, **SMBs**, **enterprises**, and government infrastructure projects. - Certified under **Telecommunication Engineering Center (TEC)** for key products (e.g., DG-GR1321, DG-GR6821AC, DG-GS1528). #### **Product Portfolio (200+ Active SKUs)** | Product Category | Key Offerings | |------------------|---------------| | **Fiber to the Home (FTTH)** | XPON, GPON, EPON ONUs & OLTs, splitters, fiber distribution boxes | | **Switching Solutions** | Managed, unmanaged, smart, industrial, chassis, **Multigig L3 PoE/non-PoE switches** (recent launch), transceivers, media converters | | **Wireless Solutions** | **Wi-Fi 6 indoor/outdoor/enterprise APs**, controllers, extenders, USB adapters | | **Structured Cabling System (SCS)** | Cat 5e, Cat 6, Cat 6A cables, patch panels, keystones, faceplates, fiber components (pigtails, connectors, patch cords) | | **Enterprise Solutions** | **ConvergeX series** – high-speed, future-ready cabling with PoE support, gold-plated contacts, solder-less joints, 25-year warranty | > **Note:** Most passive products are manufactured by Telesmart SCS; active products are manufactured by Synegra EMS. --- ### **"Make in India" Commitment** Smartlink and Digisol are deeply aligned with India’s self-reliance vision: - **SYNEGRA EMS** is approved under the **Production Linked Incentive (PLI) Scheme** for telecom and networking products (SME category). - Manufactures **indigenous XPON ONUs, EPON/GPON OLTs, switches**, and **enterprise Wi-Fi 6 systems** in Goa. - Invested in expanding **SMT lines and testing equipment** to boost local production. - Addresses data security concerns by promoting **Made in India alternatives** to imported hardware. --- ### **Market Presence & Distribution** - **Exclusive Regional Distributors** model ensures **nationwide product availability** and consistent brand delivery. - Supports: - 45+ regional distributors - 1,000+ system integrators - 800+ channel partners - Strong presence in **Smart Cities, Healthcare, Education, Telecom, Real Estate, Retail, Data Centers**, and **Industrial Automation**. --- ### **Brand Building & Channel Engagement** Brand building is a **core strategic initiative**, not just a marketing function. #### **Key Programs:** | Initiative | Description | |----------|-----------| | **DIGISOL Cash Karo** | App-based loyalty program rewarding electricians, technicians, and partners with points on product purchases. Over 100,000 app downloads as of 2020. | | **DIGISOL Institute of Technical Training (DITT)** | Training programs for network engineers, ISPs, and channel partners on emerging technologies. Over 900 trained in FY 2019–20. | | **Premium Partners Program** | Tailored sales schemes and incentives for active/passive product lines to deepen partner relationships. | | **In-Store Branding & Trade Shows** | Grassroots visibility through reseller outlet branding, expos, and industry events. | #### **Digital Presence** - Website: [www.digisol.com](http://www.digisol.com) - Active on **Facebook, LinkedIn, Instagram, and Twitter** with targeted content marketing. - Focus on **digital outreach**, technical blogs, product tutorials, and engagement with influencer technicians. --- ### **Service & Support: Digicare** - **Dedicated service arm** of Digisol Systems Ltd. - Offers end-to-end **after-sales support**: call centers, RMA, repair, refurbishment, technical assistance, and field service. - Operates **63+ service centers**, covering **over 27,000 Indian pin codes**. - Over **25 years** of experience serving global brands in semiconductors, robotics, and consumer electronics. --- ### **Manufacturing & R&D Capabilities** - **Synegra EMS (Goa Facility):** - Certified manufacturing facility with SMT, soldering, assembly, and testing lines. - Produces PCBAs for **EV chargers, defense electronics, telecom, medical devices, and networking gear**. - Sourced components from trusted local and global vendors. - **R&D Center (Bengaluru):** - Focuses on **software development for network switches and FTTH products**. - Supports innovation in next-gen networking and IoT readiness. --- ### **Competitive Advantages** 1. **Vertical Integration** – From ODM/EMS to branding and nationwide service. 2. **“Make in India” Leadership** – Strong first-mover advantage as a trusted domestic brand. 3. **Channel-Centric Approach** – Deep engagement with electricians, partners, and system integrators. 4. **Robust Service Network** – Unmatched reach through Digicare. 5. **Standards Compliance** – EIA/TIA, ISO/IEC, UL, ROHS, TEC certified with **25-year product warranty** on SCS.