Srivari Spices & Foods is a Hyderabad-based company that makes the everyday staples of an Indian kitchen - spice powders, blended masalas, whole-wheat flour, and edible oils - and sells them under a single brand to price-conscious middle-class families. It was founded in 2019 by Neihaa Rathi and Narayan Das Rathi, who brought decades of family grain-and-spice trading experience to a new manufacturing venture, and it went public on the NSE SME platform in 2023. The recurring idea behind everything it does is simple: source directly from farmers, make the product without artificial preservatives, and package it in quantities matched to its shelf life so the consumer gets freshness and the company avoids waste.
Business segments
A single branded-staples engine built around the Indian kitchen - spices, masalas, atta, and a young edible-oil line - sold through a direct internal sales force across general trade, modern retail, and online channels, with a recently divested quick-commerce experiment and a planned devotional-goods venture sitting outside the core.
1. Srivari branded staples: the kitchen shelf, from spices to oil
A portfolio of over 88 everyday products manufactured across three Hyderabad plants, sold through more than 18,000 retail outlets in its home states and now entering Mumbai - all without a single third-party distributor.
- Direct from the farm, not the mandi - the company buys chillies from Guntur and Khammam, wheat from Sehore and Vidisha, and oilseeds from Jadcherla and Kurnool, bypassing middlemen so farmers keep the full price and Srivari can sell cheaper than competitors.
- Made to match shelf life - products are manufactured and packaged in quantities aligned to how long they stay fresh, which means less wastage in the supply chain and a promise of no artificial preservatives or chemicals in the packet.
- No outsourced sales force - the company depends entirely on its own sales and marketing teams to reach more than 18,000 retail outlets across Andhra Pradesh and Telangana, plus modern trade chains like KPN, Ushodaya, and Balaji Grand Bazaar.
- Atta and spices in equal measure - in the year before oil launched, whole-wheat flour contributed roughly 51% of revenue and spices and masalas about 49%, making the business a two-legged staple rather than a single-category play.
Group structure and partners
A founder-led, publicly listed company with no remaining subsidiaries after the September 2025 sale of its quick-commerce arm back to the promoters.
- Listed on NSE Emerge - the company’s shares trade under the symbol SSFL following an SME IPO in August 2023 that was the most subscribed of the year on that platform.
- The subsidiary that came and went - Srivari Supply Chain Private Limited was incorporated in March 2024 to run logistics and the ‘Poushtik’ D2C grocery platform; the board sold the entire stake to the founding promoters in two steps, completing the exit by September 2025, because the capital-intensive quick-commerce model did not fit the parent’s asset-light FMCG focus.
- Partners for reach, not distribution - the company lists products on DMart’s online platform, Big Basket, and the B2B marketplace Jumbotail, but these are sales channels, not third-party distributors; the internal team handles all marketing and placement.