• Store expansion plans: SS Retail operates 536 stores across five states (458 in Maharashtra) and plans to open more than 240 stores over the next two years using IPO proceeds, primarily targeting regions outside Maharashtra.
• Smartphone premiumization trends: Driven by rising disposable incomes and higher component costs, India's smartphone market is shifting to higher-end models, with national average selling prices at $280 compared to the global average of over $400.
• Company ASP premium: SS Retail operates at an average selling price roughly 20% higher than the industry standard, supported by its organized retail format.
• Volume and value outlook: While smartphone unit volumes are projected to decline by 5% to 10% this year, sharp price-led growth of 30% to 35% is expected to drive overall value expansion.