### **Overview** Steel City Securities Limited (SCSL), incorporated in 1995 and headquartered in Visakhapatnam, Andhra Pradesh, is a prominent and diversified financial services company in India. It holds a **leadership position in e-governance services** and ranks among the leading retail stockbrokers in Southern India, with strong national presence. The company has been listed on the **National Stock Exchange (NSE) since February 17, 2017**, and operates across 36 Indian states and union territories. SCSL combines a **pan-India physical network** with a robust **digital-first strategy**, serving over **300,000 retail clients** as of March 2024. The company leverages its extensive franchisee model, technology infrastructure, and strategic partnerships to deliver a wide spectrum of financial and e-governance services. --- ### **Core Business Segments & Offerings** Steel City Securities offers a diversified portfolio of services across three primary domains: #### 1. **Capital Markets & Broking** - Member of major exchanges: **NSE, BSE, MSEI, MCX, NCDEX** - Offers trading in: - Equities & Derivatives (Futures & Options) - Currency Derivatives - Commodities - Depository Participant with both **NSDL and CDSL** - Provides **margin trading facilities** for NSE- and BSE-listed securities - Supports online, mobile, and offline trading via E-Broking portal and mobile apps - Backed by **900+ terminal licenses** connected to a centralized system for nationwide service delivery #### 2. **E-Governance Services** - **Central Record Keeping – Facilitation Center (CRK-FC)** with Protean E-Governance Technologies Limited - Key services: - PAN, TAN, e-TDS, ETDS, 24G - GST returns, e-sign services - Operates a rapidly expanding network of **TIN-FC (Tax Information Network - Facilitation Centers)** - Grew from **8,574 centers in FY19 to 43,788 by March 2025** - Aims to expand presence to **over 50,000 e-governance centers by FY26** - Serves as **PFRDA-registered Point of Presence (PoP)** for **National Pension System (NPS)** #### 3. **Wealth & Lending Products** - **Mutual Fund distribution** via dedicated app "Finsuite" - **IPO, Bonds, and Corporate Fixed Deposit** offerings - Distribution of third-party financial products: - **Insurance**: Life, health, and general insurance (in partnership with SBI Life, LIC, Religare, Star Health, Future Generali, etc.) - **Credit Cards**: Partnership with HDFC Bank - **Loans**: Personal (Fibe), home (Mahindra Finance), education (Propelled), business, gold, and project loans - **Fixed Deposits** via "1SilverBullet" - Offers **teleconsultation services (Prosure)** and **skill development (Wizr)** as value-added services #### 4. **NBFC & Insurance Distribution** - **Steel City Financial Services Private Limited** (associate company) operates as a **non-deposit-taking NBFC**, offering: - Housing loans - Project finance - Loans against shares - **Steel City Commodities Private Limited** (wholly-owned subsidiary) is **IRDA-approved** to distribute: - Life, non-life, and health insurance products - Partnerships with major insurers including ICICI Prudential, SBI Life, United India Insurance, and Star Health --- ### **Digital Transformation & Technology Initiatives** Steel City has aggressively advanced its digital footprint: #### **Mobile & Online Platforms** - Launched two dedicated mobile apps: - **“Steel City SMART PLUS”** – for trading in equity, derivatives, commodities, and currencies - **“Finsuite”** – dedicated mutual fund investment app - Fully digital **Quick KYC and Re-KYC** process enabling **instant account opening** for Demat and trading accounts - Online payment gateway for both online and offline trading clients - Mobile app usage and transaction volumes have grown significantly, driven by rising smartphone penetration and digitization trends #### **Digital Onboarding & Client Experience** - **100% digital client onboarding** via OCR, e-Sign, and Aadhaar-based e-KYC - Focus on seamless, paperless, and real-time investor access - Enhanced user experience to boost retail investor participation, particularly among younger demographics --- ### **Geographic Expansion & Infrastructure** #### **Physical Network** - Operates **over 65 branches**, **150+ Authorized Persons**, and **over 42,000 franchisees** nationwide - Offices located in **prime business areas across remote and semi-urban locations** - **24/7 operational model** with skilled manpower ensuring service continuity #### **Owned & Leased Premises** - **Owned**: - Five-storied corporate office in **Visakhapatnam (18,000 sq. ft.)** - Offices in **Ongole (1,200 sq. ft.)** and **Tirupati (920 sq. ft.)** - **Under Construction**: - New **five-storied building (~18,000 sq. ft.)** in **Rajendra Nagar, Visakhapatnam**, through subsidiary Steel City Commodities Private Ltd. - Acquired **555 sq. yard** plot for this development - **Leased**: - 67 branch offices (~55,000 sq. ft. total) - Franchisee centers average **400–1,000 sq. ft.** --- ### **Strategic Focus Areas (FY25–FY26)** - **Geographic Expansion**: Targeted growth in **Northern and Western India** - **E-Governance Scale-Up**: Increase **TIN-FC and e-governance centers to over 50,000 by FY26** - **Product Diversification**: - Expand **NPS penetration** through PoP network - Broaden **third-party product distribution** via TIN centers - Introduce niche services like **telemedicine (Prosure)** and **skill development (Wizr)** - **Technology Leadership**: - Enhance mobile app engagement - Strengthen cybersecurity and platform stability - Continuous upgrades to trading and client management systems --- ### **Certifications & Compliance** - **ISO/IEC 27001:2022** certified – reflecting strong commitment to **information security and data protection** - **ISO 9001:2015** certified (as of 2020) – emphasizing quality in operations - Full regulatory compliance with SEBI, PFRDA, IRDAI, and stock exchange norms - Maintains transparent, policy-driven processes to ensure client protection and service integrity --- ### **Key Partnerships & Agency Roles** - **Field Investigation Agency & RCU/RIC** for: - Axis Bank - IndusInd Bank - Aditya Birla Housing Finance - LIC Housing Finance - Mahalaxmi Co-Operative Bank - Distributor for: - **Credit Cards**: HDFC Bank - **Insurance**: ICICI Prudential, SBI Life, Future Generali, Religare, Star Health - **Loans**: Fibe, Mahindra Finance, Propelled - GST Consultant R K Sangu and Associates engaged for compliance and advisory --- ### **Leadership & Governance** - **Executive Chairman**: K. Satyanarayana - Compensation (2022): ₹3.6 million salary + ₹4.78 million benefits - **Managing Director**: Satish Kumar Arya - Compensation (2022): ₹3.6 million salary + ₹3.14 million benefits - Audited by **Ramamoorthy (N) & Co.**, a reputed CA firm with experience in public sector audits --- ### **Financial Position & Business Model Strengths** - **Debt-free** and financially stable (as of 2020) - Economical operational model with **low-cost footprint in remote areas** - Multiple revenue streams across broking, distribution, NBFC, and e-governance - Strong **brand equity** and trust among retail investors - Scalable **franchisee-led model** enabling rapid expansion at low capital cost