• Cooking appliances demand: Electrical cooking appliances, particularly air fryers and induction cooktops, continue to grow at 15% to 30%, enabling the company to capture market share through backward integration and domestic manufacturing.
• Input cost management: To mitigate rising costs of aluminum, plastics, and steel, the company enacted price hikes in Q1 and will continue adjusting prices quarterly if input pressures persist.
• Supply chain expansion: The company is establishing a subsidiary to consolidate the 30% of input components imported from China, along with a JV to manufacture tri-ply cookware raw materials for internal requirements.
• Product share target: Induction cooktops and air fryers, which accounted for 15% of sales last year, are projected to expand to a 25% to 30% contribution, fully supported by existing in-house capacity.