NSE:STOVEKRAFT management interview: Stovecraft Bets Big On Induction Boom! 10% Price Hike, 500 Stores Target | Business News | ET Now
ET Now, 2026-05-13. Video: https://www.youtube.com/watch?v=ZmkYm4G6IIY
- Induction cooktop demand: Demand remains strong as Indian households increasingly adopt induction cooktops as primary appliances, and healthy momentum is expected to continue despite recent supply-side constraints.
- Margin trajectory: Margins were flat at around 9.5% due to one-time forex losses and rupee depreciation, but the company remains confident of recovering and surpassing its 11% target.
- Retail store expansion: The company is approaching 330 Pigeon retail outlets and plans to add roughly 25 stores per quarter to achieve its target of 500 exclusive stores by FY27.
- Commodity cost inflation: To offset rising raw material costs across aluminium, copper, steel, and electronics alongside currency depreciation, the company implemented an approximate 10% price increase across categories.
- Revenue growth target: Balanced performance across online and offline retail channels supports management's guidance of delivering 15% growth and doubling revenue over four to five years.