### **Overview** Sundaram Multi Pap Limited is a leading Indian manufacturer of paper stationery products operating across the education, corporate, and edtech sectors. Incorporated in 1995 and listed on both the BSE and NSE, the company has grown from a regional notebook manufacturer into a diversified player with a strong brand presence in Western India—particularly in Maharashtra, Gujarat, and Goa. Over its 30+ year journey, Sundaram has established itself as one of the top two brands in the paper stationery category in Maharashtra and holds a 30% market share in both Maharashtra and Gujarat. The company currently operates under a dual-business model: 1. **Traditional Paper Stationery**: Manufacturing and distribution of over 200+ quality school and office products. 2. **Digital Education (EdTech)**: Through its E-class and Edzam platforms, it provides technology-driven educational content aligned with the Maharashtra State Board. With a reported audited turnover of **₹1,186.90 crores** (for FY 2022–23) and a production capacity of **60 tons per day** (up from 5 tons in 1995), Sundaram continues to invest in innovation, expansion, and digital transformation. --- ### **Core Business Segments** #### **1. Paper Stationery Manufacturing & Distribution** - **Product Portfolio**: Includes exercise books, drawing books, notebooks, writing pads, graph books, printing/writing paper, packaging materials, and corporate stationery. - **Branding & Market Position**: - The 'Sundaram' brand is synonymous with **trust, quality, and legacy** in Western India. - Ranks among the **top two stationery brands in Maharashtra** and is a **market leader in Gujarat and Maharashtra**. - Strong product recall and deep market penetration across schools and offices. - **Production & Capacity**: - Current production capacity: **60 tons/day**, operating at **75% utilization**. - Facilities have been modernized to meet rising domestic and export demand. - **Distribution Network**: - One of the most extensive networks in the sector—comprising **over 15,000 dealers, distributors, and sales personnel**. - Covers Maharashtra, Gujarat, Goa, and expanding pan-India. - Sells **over 500,000 books daily**. - **Online Expansion**: - Launched **www.sundaramstore.com**, an e-commerce platform for direct-to-consumer (D2C) sales. - Expanded into **youth-focused and innovative stationery** lines (50+ new products introduced in 2022). - Strategy includes increasing **online marketing** and e-commerce reach. #### **2. Digital Education (EdTech Division) – E-class & Edzam** Sundaram has strategically diversified into the digital learning space, positioning itself at the intersection of education and technology. - **E-class**: - Offers **offline digital classroom solutions** designed for K–10 students following the **Maharashtra State Board** curriculum. - Content delivered via **audio-visual animated modules**, developed with input from experienced educators. - Available in **five languages**: English, Marathi, Semi-English, Hindi, and Urdu—ensuring wide accessibility. - Designed to enable **self-paced, engaging, visual learning** experiences. - Implemented in **over 1,500 schools** (as of Sep 2025), growing from 2,000 previously reported schools (in 2023). - Educational content deployed on **over 90,000 Android tablets**. - **Eclass Offline App**: Over **150,000 downloads**. - Corporate and institutional demand is a key growth driver. - **Edzam**: - An **online digital learning platform** launched in 2021. - Features include **audio-visual lessons, interactive assessments, question banks, and performance analytics**. - Supports personalized and adaptive learning. - **Edzam Online App**: Over **120,000 downloads**. - Aligns with the **Digital India initiative**, enhancing accessibility to tech-enabled education. > The EdTech arm reflects Sundaram’s transformation from a traditional manufacturer to an **integrated learning solutions provider**, bridging conventional education with modern technology. --- ### **Strategic Developments (Recent Highlights)** | Date | Key Initiative | |------------|----------------| | **Oct 2025** | **Acquiring 52.38% equity stake in M/s Sundaram Land and Assets Private Limited.**<br>The subsidiary will drive growth through a design-driven integrated model in:<br>- Urban infrastructure solutions<br>- Project design & development services<br>- Digital assets & IP creation<br>- Construction-linked innovation for the paper/stationery industry | | **Sep 2025** | Continued expansion of E-class and Edzam platforms; reinforced focus on multilingual digital content for K–10 education. | | **Sep 2024** | Core manufacturing foundation reaffirmed with 190+ SKUs; strong branding and listing on BSE/NSE. Production capacity at 60 TPD with room for further scale-up. | | **Sep 2023** | Strategic decision to **sell non-core industrial land in Sihora, Nagpur (109,000 sq m)** to:<br>- Improve **cash flow**<br>- Reduce **debt burden**<br>- Fund **upgradation of Palghar production plant**<br>- Finance launch of **new non-paper and value-added products**. | --- ### **Leadership & Management** Sundaram’s growth has been driven by strong promoter-led leadership with decades of industry expertise: - **Mr. Amrut P. Shah (Chairman & Managing Director)** - Co-founded the business in 1985; over **38 years of experience** in paper stationery manufacturing. - Pioneer of several product innovations: long-format books, laminated covers, soft-cover notebooks. - Oversees end-to-end operations, including **raw material sourcing, manufacturing, and distribution**. - Strong supplier relationships ensure stable paper supply (primary raw material). - Instrumental in scaling production and driving operational excellence. - **Mr. Shantilal P. Shah (Whole-Time Director & Promoter)** - Over **25 years of marketing experience**; formally on board since 1999. - Built a **unique distributor-retailer network** across Maharashtra, Gujarat, and Goa. - Drives **sales growth through relationship-based strategies and incentive programs**. - The network acts as a **real-time market intelligence system**, providing insights into customer preferences and competitor dynamics. - Key architect of Sundaram’s brand equity and nationwide distribution strength. - **Mr. Krunal S. Shah (Whole-Time Director)** - Holds a Master of Management Studies (MMS). - Brings **technological and managerial expertise** to optimize operations, improve efficiency, and reduce costs. - **Independent Directors**: - **Mr. Kalpesh B. Parekh**: Expertise in notebook design and printing. - **Mrs. Jyoti Gala**: Background in textile design, social media, and digital marketing. - **Mr. Mahesh Devji Bhanushali**: MBA; specialist in business development, strategic planning, and customer service enhancement. --- ### **Key Financials & Employment (as of Mar 2023)** - **Annual Turnover (FY22–23)**: ₹1,186.90 crores (₹11,868.99 lakhs) - **Employees**: 304 - **Previous Turnover (FY19–20)**: ₹969.87 crores (₹9,698.73 lakhs) — shows consistent growth - **Shareholding**: Publicly listed on **BSE & NSE**