### **Overview** TARC Limited (NSE: TARC, BSE: 543249) is a premier luxury real estate developer headquartered in New Delhi, India. With over four decades of experience in the Delhi-NCR market, the company has evolved from a construction firm into a highly specialized, high-margin luxury residential developer. Listed on the NSE and BSE in December 2020, TARC has strategically repositioned itself to focus exclusively on **ultra-luxury, design-led residential developments** in **New Delhi and Gurugram**, leveraging one of the largest private, fully owned land banks in the region. --- ### **Strategic Positioning & Market Focus** - **Luxury-Centric Model**: TARC positions itself as a **“Differentiated Luxury Curated Residences”** developer, emphasizing architecture, craftsmanship, wellness, privacy, and experiential living. - **Regional Focus**: The company operates with deep micro-market expertise in **Delhi and Gurugram**, high-growth luxury real estate hubs with strong domestic and international demand, rising affluence, and limited supply of premium projects. - **Target Customer**: Affluent, globally traveled Indian homebuyers seeking international design standards, Vastu compliance, sustainability, and community-oriented urban living. --- ### **Core Strengths** #### **1. Strategic Land Bank** - Owns **over 500 acres** of fully paid-up land across key micro-markets in Delhi, Gurugram, and parts of Noida—**all owned, not leased**, enabling capital efficiency. - Land is primarily concentrated in prime areas such as **Patel Road, Hauz Khas, Rajokri, Aerocity, Sector 63A (Gurugram)**. - Non-core parcels (e.g., warehousing) have been monetized (notably to **Blackstone** and **ESR**) to strengthen liquidity and refocus capital on luxury residential development. #### **2. Design-Led Development Philosophy** - Projects follow a **"Differentiated Luxury"** approach, integrating global architecture (e.g., **Andy Fisher Workshop**, Singapore), immersive landscaping, and spatial excellence. - Signature developments emphasize **light-filled spaces, panoramic views, privacy, wellness**, and spiritual principles (e.g., Vastu Shastra, golden ratio) as seen in **TARC Ishva** and **TARC Kailasa**. - Internal design team works with global consultants to create distinctive, brand-consistent landmarks. #### **3. Capital-Efficient & Self-Funded Model** - Uses **pre-sale cash flows** to fund construction, reducing reliance on external debt and enabling **positive operating cash flows**. - Projects are sequenced to ensure **customer inflows exceed construction outflows**, making development **largely self-funded**. - Refinanced project-specific borrowings at **lower interest rates**, improving financial flexibility. #### **4. Strong Governance & Brand Equity** - Backed by a **transparency-driven governance framework**, strengthened by the 2020 demerger and public listing. - Strategic financial partnership with **Bain Capital (USA)**—a $133-million (₹1,330 crore) NCD investment in 2022, one of the largest in North Indian real estate. - Focus on timely delivery and customer centricity enhances brand reputation. --- ### **Ongoing & Launched Projects** | Project | Location | Type | Saleable Area | Sales Potential | Status | |--------|--------|------|----------------|------------------|--------| | **TARC Tripundra** | Main Bijwasan Road, New Delhi | Luxury high-rise | ~0.5 MSF | ₹1,000 Cr | ~80% sold; nearing completion | | **TARC Kailasa** | Patel Road, Central West Delhi | Ultra-luxury high-rise | ~1.7 MSF | ₹4,000 Cr | Phase 1 sold out; Phase 2 live | | **TARC Ishva** | Sector 63A, Gurugram | Premium independent floors | ~1.35 MSF | ₹2,700 Cr | ~55% sold; strong momentum | **Combined GDV of launched projects**: **₹7,700 crore** **Total saleable area**: **~3.6 million sq. ft.** - **TARC Maceo** (Gurugram): Fully delivered and sold out; achieved **60%+ price appreciation** to ₹6,500/sq ft. --- ### **Project Highlights** - **TARC Tripundra**: - IGBC Gold-certified, modular layouts, 3.6m floor-to-ceiling heights. - Boutique urban luxury with wellness zones, pet parks, artist studios. - **TARC Kailasa**: - 6-layer "Forest Court", 170,000 sq ft club, Olympic pool, bowling alley, guest suites. - Designed with **AFW (Singapore)** and **SHMA (Thailand)**. - **TARC Ishva**: - Four-side open homes with Aravali Hills views. - Spiritually inspired design, biodiverse green spaces, wellness focus. --- ### **Performance & Financials (H1 FY26)** - **Sales**: ₹565 crore - **Total Business Cash Flows**: ₹1,652 crore - Strong liquidity entering H2 FY26, supporting accelerated execution and new launches. - Record sales in 9M FY25: **₹2,487 crore** - Achieved **highest-ever sales** in FY24 and on track for significant growth in FY25 and FY26. --- ### **Operational Excellence & Customer Experience** - **Digital-First Approach**: - Smart homes with automation, digital access, community apps. - Virtual walkthroughs, configurators, CRM & AI-driven sales tools. - **Customer-Centric Journey**: - Experience centers, transparent communication, post-occupancy service. - Design feedback loop to inform future developments. - **Integrated Ecosystem**: - Strong partnerships with top-tier architects, engineers, contractors, and channel partners.