Key Takeaways
- Jewellery margin guidance held at 11–11.5%, but one-offs mask the base: A combined INR 100 crores benefit lifted Q1, split evenly between jewellery and watches. Both will reverse in Q2/Q3, making the underlying margin trajectory the real story to track.
- Studded jewellery buyer growth outpaces gold, yet consumption pressure is real: More new customers are entering studded, especially at lower price bands, but high gold prices are pushing buyers toward simpler products with lower making charges.
- Watches delivered an exceptional quarter on premiumisation and volume: The 18.5% EBIT margin includes a 400 bps inventory revaluation tailwind that reverses; mid-teen remains the full-year aspiration.
- CaratLane bets on 9-carat to reclaim gifting price points: Launched online last Valentine's Day, now rolling to all 300 stores after steady traction with no customer resistance.
- What to watch next quarter: The Q2 base effect from last year's custom duty cut, the pace of Tanishq store openings catching up to plan, and whether the consumption-constrained studded growth narrative improves.
Jewellery: Growth, Mix & the Consumption Constraint
- Q2 base effect looms larger than H2: Last year's custom duty reduction and fence-sitting from July 22–23 pushed demand into Q2, creating a high base that will manifest more in Q2 than Q3/Q4. Management says it is too early to conclude, with significant uncertainty from external factors and gold prices.
- Studded buyer growth is healthy, but the mix is shifting down: Buyer growth in studded exceeds buyer growth in gold jewellery (excluding coins), indicating new customer acquisition. However, the INR 1 lakh+ and INR 2 lakh+ segments need innovation to excite customers and gain wallet share.
- Gold price is reshaping purchase behaviour: High gold prices are causing a sliding effect on willingness to pay for complex products and higher making charges; customers are gravitating toward lower-complexity products. Lower-karat acceptance (18K experimented with good response) is emerging as a partial answer.
- Solitaires face a different headwind this year: Last year's solitaire underperformance came from price-uncertainty media narrative (decline in 1+ carat); that base effect is gone. This quarter's 11% studded growth reflects a consumption-related challenge, not the same narrative.
- Market share sustained nationally, with geographic nuance: Triangulated via overall market data, own tracks, and World Gold Council data, Titan gained share last fiscal year and sustained it in Q1. Some markets have a very high base where other national players enter on a small base, making same-store growth comparisons misleading; regional players may be losing share.
- Festival of Diamonds was advanced to July and delivered good results, pulling studded activation forward.
C. K. Venkataraman: "The overall consumption situation today is an issue. And this is playing in that consumption constraint situation. So, obviously, we have to innovate more in the competitive intensities also."
Margin Bridge: One-Offs, Reversals & the 11–11.5% Band
- INR 100 crores one-time benefit split evenly: Jewellery received ~50 bps from outstanding hedging MTM due to market volatility; watches received ~400 bps from annual inventory revaluation (input costs and wages rising). Both will reverse.
- Jewellery reversal mechanics: The 50 bps MTM benefit reverses in Q2 and Q3 as forwards/futures get squared up. Differences arise because the evaluation basis for forwards/futures and inventory are different.
- Watches reversal mechanics: The 400 bps inventory revaluation benefit reverses over the next two quarters when re-valued inventory gets liquidated, hitting COGS. Mid-teen EBIT margin remains the full-year FY26 aspiration.
- Underlying jewellery margin was flat excluding the one-off, despite high gold coin share. Small stock inventory changes account for the rest.
- Growth and market share remain top priority: Management will not constrain growth to defend the 11% band; tactical investment, if required, will be made. Whether margin lands at the upper or lower end of 11–11.5% depends on market reality, volatility, and gold prices.
Ashok Sonthalia: "Every year a small benefit do come because of the input costs and wages going up, but this time it was pretty marked and that adjust watches division reported margin by almost 4%."
CaratLane & the 9-Carat Pivot
- 9-carat diamond jewellery addresses a vacated price point: Spiralling gold prices had made gifting inaccessible at certain price bands. The 9-carat launch on CaratLane last Valentine's Day was designed to reclaim that space.
- Traction has been steady with no resistance: Originally online-only, then placed in a limited number of stores. No customer pushback online or offline. The decision has been taken to roll out to all 300 CaratLane stores very soon.
- Mia remains early-stage and sells a small amount of silver under the brand.
Saumen Bhaumik: "9 carat is basically addressing this issue of gifting which we are not able to otherwise cater to after gold price went up so much."
Watches & Wearables: Premiumisation Plus Volume
- Exceptional quarter across all channels: Growth was strong in retail, multi-brand, and e-commerce. Premiumisation continued, while volume-side work on mass customisation (especially Sonata and Fastrack) added momentum.
- Analog watches are doing really well. Smart watches went through a big correction in CY24 driven by oversupply and price undercutting; Titan is maintaining and gaining market share with newer products. The overheated growth phase of CY21–23 is over.
- The 18.5% EBIT margin is not the run-rate: It includes a 400 bps inventory revaluation benefit that reverses over the next two quarters. Mid-teen is the reasonable full-year expectation.
TEAL, Eyewear & International
- TEAL is three businesses, all with bullish sales outlook: (1) Manufacturing services for aerospace customers (Raytheon, Pratt) — an annuity business moving up the value chain to minor subassemblies, with sustainable growth expected. (2) Automation solutions (bespoke automation, assembly, testing) — not annuity, but a decent mix across automotive, CPG, medical, and EV-related work gives predictability. (3) A product business for a single large global customer using automation capabilities, related to the Justech acquisition. TEAL received a best supplier award from Raytheon (top 10–15 out of 12,000+ suppliers).
- Eyewear is being reimagined: A multi-price, multi-brand positioning aims to cater to a larger audience. Non-performing and irrelevant stores are being closed while new ones open; a stronger CVP and shopper experience are driving engagement.
- International jewellery turned operating-profit positive this quarter. Management believes the GCC jewellery business will be very large soon, though no timeline was given.
- Global supply chains under early exploration: Titan is starting to think about and explore global supply chains for GCC and the U.S., which combined could top 6% of company sales. No concrete plan exists yet.
- U.S. tariff approach is wait-and-watch: Management will wait until August-end to see what finally develops before administering price. Claims are at a bloated level, and no knee-jerk reaction will be taken.
C. K. Venkataraman: "The current signals are quite volatile and we don't want to take any knee-jerk reaction with respect to pricing because the claims are at a bloated level."
Lab-Grown Diamonds & Competitive Dynamics
- LGD market remains small, per Titan's estimate: Less than 2% of the total diamond studded market by value. Management declined to provide a caratage-based estimate, calling available data too wild to respond on.
- Titan is watching and reserving optionality: The company is constantly studying and analyzing the LGD space and will reserve the right to play the way it wants, when it wants.
- On competitive intensity: An analyst asked whether Titan's same-store sales growth lagging other larger listed players is expected due to size. Management answered on market share being sustained/gained nationally and geography-led differences, but did not directly address whether the lag is structural.
Ajoy Chawla: "The narrative is far larger than the reality. The reality is that, the lab grown market estimated by us is less than 2% of the total diamond studded market, as we speak."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Jewellery EBIT margin | 11% to 11.5% band; which side depends on market reality, volatility, and gold prices | Ongoing |
| Watches full-year EBIT margin | Mid-teen for FY26 | FY26 |
| One-off reversals | Jewellery ~50 bps hedging MTM reverses; watches ~400 bps inventory revaluation reverses | Q2 and Q3 FY26 |
| Tanishq store expansion | Plans for the year are strong; Q1 was slower than plan; hopeful Q2 can catch up before festive season (October) | Q2 FY26 catch-up |
| 9-carat CaratLane rollout | Taking 9-carat diamond jewellery to all 300 CaratLane stores | Very soon |
| U.S. tariff pricing decision | Will wait out August to see what finally develops before administering price | Post-August FY26 |
| Growth vs margin priority | Growth and market share remain top priority; tactical investment will not be constrained by 11% band | Ongoing |
Key Metrics
| Metric | Q1 FY26 |
|---|---|
| Total income | ₹13,263 cr, growth of 22% YoY (per an analyst's math) |
| Jewellery division EBIT margin | 11%–11.5% guidance band maintained; Q1 included ~50 bps one-off hedging benefit that will reverse in Q2/Q3 |
| Watches division EBIT margin | ~22% reported, including ~400 bps one-off inventory revaluation benefit; adjusted EBIT margin ~18.5% |
| Watches division EBIT margin guidance (FY26) | Mid-teen, could be 14%–16% |
| One-time benefit (Jewellery & Watches) | ₹100 cr total, split equally between jewellery and watches; both to reverse in Q2/Q3 |
| Jewellery studded growth (Tanishq standalone) | 11% YoY |
| Jewellery overall growth (Tanishq incl. CaratLane) | 16% YoY |
| CaratLane growth | In the 30s (percent YoY) |
| Premium solitaires growth | Up 60% YoY |
| Tanishq new store openings | 3 stores in Q1; 8 additional stores relocated or expanded significantly |
| U.S. share of company sales | ~2% or a little more |
| GCC + U.S. combined share potential | Could top 6% of company sales |
| Lab-grown diamond market share (India) | Less than 2% of total diamond studded market |
| International business profitability | Turned positive operating profit in Q1 |