• Product launch pipeline: The company plans to introduce around 40 new SKUs in Q2 across cookware, cookers, and small domestic appliances, while revamping its existing portfolio to drive premiumization and design innovation.
• Price hikes and margins: After implementing 5% to 8% price increases across the board, the company anticipates further selective hikes to offset elevated raw material costs, acknowledging a temporary gap between cost inflation and pricing.
• Demand and festive outlook: While exceptionally robust Q1 demand driven by trade stocking and kitchen upgrades is not expected to sustain at peak levels, the entry into the festive season remains strong and is projected to outperform last year.
• Quick commerce strategy: The company is maintaining consistent pricing across all channels as part of its omnichannel strategy, focusing on logistics and supply chain efficiencies with quick commerce partners rather than significant product differentiation.
• Subsidiary turnaround plans: Management is collaborating with operating teams at loss-making subsidiaries Horwood Homewares and Ultrafresh to navigate regional economic headwinds, capitalize on missed opportunities, and return both entities to profitability over the coming quarters.