• Induction cooktop demand: Induction cooktops accounted for 30% to 40% of the recent growth upside, with strong adoption continuing into the first quarter as consumers proactively adopt the category.
• Raw material inflation: Input costs for aluminum and stainless steel have increased by around 10%, which the company expects to largely pass on to consumers while using internal cost initiatives to defend margins.
• Capacity expansion: TTK Prestige has expanded its production capacity to 2x pre-scenario levels to cater to the sustained long-term demand for induction cooktops.
• Brand portfolio strategy: The mass-market Judge brand currently represents only 2% to 3% of the total portfolio, leaving core growth predominantly driven by premiumization and innovation in the Prestige brand.